Classic Sales Techniques That Can Improve Your Facebook Ads: VOW Social [Weekly] Media News

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We hope you all had a lovely weekend. It was a very cold one here in the west of Ireland.

As always, the team here at VOW Social provide you with our top four posts from the week to help you get ready for the weeks and months ahead.

We are delighted to announce our first training course for 2016.

Facebook For Business – Beginners Course

Are you using Facebook to promote your local business but feeling very frustrated that fans are not seeing your updates?

Do you struggle to attract relevant fans in your area?

Would you like to make more sales on Facebook?

If you are nodding your head to these questions then this is the course for you.

Held in Claremorris Family Resource Centre, Claremorris on Wednesday evening February 3rd from 7pm.

Book your place now.

 

#1 Classic Sales Techniques That Can Improve Your Facebook Ads

Author: Ana Gotter

While modern techniques are important, sometimes simple classic sales techniques can improve your Facebook Ads. In this article, Ana Gotter takes a look at 4 great classic sales techniques that can improve your Facebook Ads.

Read the full article.

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Top takeaways:

  • Perfect partners
  • Specific feature benefits
  • Capturing lead information through landing pages
  • Following up and building loyalty

 

#2 Landing Page Flaws That Kill Your Conversions

Author: Zach Bulygo

Are you using landing pages as part of your online marketing?

Landing pages allow you to  acquire valuable information from prospects that will allow you to market to them effectively. In this article, Zach Bulygo discusses some of the flaws landing pages may have that are costing you conversions. Making a few simple changes could make a big difference with your conversion rate.

Read the full article.

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Top takeaways:

  • Attempting to acquire too much information
  • Non-specific call to action
  • Using too much text
  • Lacklustre headline
  • Slow web page

 

#3 2016 Web Design Trends: How to Make Your Website Perfect for the New Year

Author: Eric Seal

Is your website ready for 2016? If you answered no, then this article will be a big help for the year ahead. Eric Seal has created a list of 2016 Web Design Trends that will greatly improve your website performance and will get you eady for all those new leads and opportunities coming in.

Read the full article.

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Top takeaways:

  • Providing a safer online experience
  • Becoming mobile friendly
  • Creating unique and shareable content
  • Improving the loading time of your website

 

#4 4 Free Tools to Analyze Your Social Media Competitors

Author: Kiera Stein

Do you keep an eye on what social media marketing your competitors are doing?

Being aware of the activity of competitors is an important part of marketing. Thankfully there are a number of tools to help you determine what’s working for you and your competitors, what isn’t working and why. In this article, Kiera Stein takes a look at four of these free tools and discusses how they can help your business.

Read the full article.

ks-tool-analyze-competitor2-600Top takeaways:

  • Side-by-Side Comparison
  • Accessing page performance
  • Identify online influencers
  • Analysing Twitter activity

 

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie

 

Social Media Marketing Predictions for 2016: VOW Social [Weekly] Media News

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We hope you all had a lovely Christmas and New Year. A new year is here and we are looking forward to the challenges it will bring.

As always, the team here at VOW Social provide you with our top four posts from the week to help you get ready for the weeks and months ahead.

 

#1 2016 Social Media Marketing Predictions From the Experts

Author: Lisa D. Jenkins

With the new year comes new marketing trends. Whilst it isn’t possible to predict the future, knowing what to keep an eye out for can be a huge help to any business. In this article, Lisa D. Jenkins asked 14 social media marketing experts what to watch for in the new year.

Read the full article.

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Top takeaways:

  • Social Media going private
  • Big changes for Twitter traffic
  • Adaptive social strategies
  • Live video goes mainstream
  • Improved Facebook Ad targeting

 

#2 How Long Should You Let Your Facebook Ads Run?

Author: Brooke Ballard

Often one of the overlooked factors when it comes to Facebook Ad Campaigns is the duration. In this article, Brooke Ballard takes a look at the different factors you should consider when deciding on the runtime of a Facebook Ad Campaign.

Read the full article.

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Top takeaways:

  • Identify your audience
  • Always be testing
  • Using Facebook Pixels
  • Budget to Audience size ratio
  • Rotating and refreshing Ad images

 

#3 21 Social Media Tools for Smart Marketers

Author: Rebekah Radice

Time management is of great importance to personal life and career success. Fortunately, there are dozens of tools, and most are aimed at earning time back in your day. In this article, Rebekah Radice lists 21 of her favorite social media tools that every marketer needs.

Read the full article.

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Top takeaways:

  • AgoraPulse
  • Buffer
  • Post Planner
  • Sprout Social

 

#4 The Biggest Facebook Posts of 2015 and What We Can Learn From Them

Author: Andrew Hutchinson

In this article, Andrew Hutchinson takes a look back at some of the biggest Facebook posts of 2015. Looking back on the biggest posts of the year is a great learning experience. We get to see what type of posts have struck a major chord with Facebook users and can provide inspiration for your posts in 2016.

Read the full article.

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Top takeaways:

  • Successful posts of 2015
  • The importance of emotion
  • Why certain posts have been shared so much

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie .

The Keys to Finding Success with Facebook Ads Testing: VOW Social [Weekly] Media News

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As we head into the final few days before Christmas, we now must look ahead to 2016 and all the challenges that lay ahead.

As always, the team here at VOW Social provide you with our top four posts from the week to help you get ready for the weeks and months ahead.

 

#1 Facebook Ads Testing: The Keys to Finding Success

Author: Jon Loomer

When it comes to Facebook advertising have you ever found yourself asking, What bidding method is best? When do you optimize for website clicks or conversions?

Finding what works and what doesn’t comes down to testing and experimenting. In this article, Jon Loomer takes a closer look at why so many advertisers don’t test, and how you can establish your own testing process.

Read the full article.

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Top takeaways:

  • Test each campaign objective
  • Testing bidding options
  • Test placement
  • Scheduling options
  • Testing at a lower budget

 

#2 Social Network Updates from 2015 You Might Have Missed

Author: Evan LePage

As another year comes to a close, it’s time to look back at some of the big changes in the world of social media. In this article, Evan LePage takes a look at some of the changes that happened in the last year and what long-term effects they may have in the world of social media.

Read the full article.

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Top takeaways:

  • Pinning articles
  • Local search
  • Facebook Notes
  • Facebook Live streaming
  • New Instagram features

 

#3 7 Key Considerations in Maximising Tweet Performance

Author: Andrew Hutchinson

With the limitation of 140 characters, to make the most of your messages you need to make every character count. In this article, Andrew Hutchinson looks as seven considerations you must make to maximise the performance of your tweets.

Read the full article.

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Top takeaways:

  • Emphasing urgency
  • Clear and understandable discounts
  • New content and offers
  • Selecting hashtags
  • Spark interest by asking questions

 

#4 How to Create a Thank You Video

Author: Shaun Cronin

A thank you video to your customers is a nice touch at this time of the year. In this article, Shaun Cronin takes a look at the different tools that can help you create your own thank you video and the best ways to share it with your customers.

Read the full article.

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Top takeaways:

  • Defining goals
  • Where to host your video
  • How to produce your video
  • When to release videos

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie .

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7 Tools to Spruce Up Your Social Media Content Strategy in 2016: VOW Social [Weekly] Media News

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This weekend we finally saw snow fall across the country and while it has now melted away, we must get ready for another busy week in the countdown to Christmas.

As always, the team here at VOW Social provide you with our top four posts from the week to help you get ready for the holiday season.

 

#1 7 Tools to Spruce Up Your Social Media Content Strategy in 2016

Author: Brooke Ballard

As 2015 comes to a close, it’s now time to start planning your social media strategy for 2016. In this article, Brooke Ballard takes a look at seven tools that could be of great benefit to your social media content strategy in the year ahead and help you to achieve your goals.

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Top takeaways:
  • Postplanner
  • Agorapulse Barometer
  • BuzzSumo
  • Tagboard
  • Grammarly
#2 Are You Making These Top 10 Content Marketing Mistakes and Sabotaging Your Results?
Author: Pam Moore
Content marketing, when planned and executed properly, can help you ignite not only online and social media results, but also true foundational business results. In this article and podcast, Pam Moore looks at 10 content marketing mistakes that you may be making that could be damaging your results.
Content-Marketing-mistakes-300x200Top takeaways:
  • Data driven decisions
  • Importance of planning
  • How to avoid focusing too much on competitors
  • Importance of headlines
#3 How to Set Up Instagram Ads Through Facebook’s Power Editor
Author: Franco Puetz
Instagram has become an incredibly popular social media application, and the visual immediacy it provides has proven an excellent resource for savvy advertiser. In this article, Franco Puetz will show you how to set up your Instagram adverts through Power Editor and how to control Instagram ad campaigns quicker and more efficiently, in a way similar to Facebook ads.
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Top takeaways:
  • Connecting accounts
  • Using Power Editor
  • Building an audience
  • Creating content
  • Detail management

 

#4 Missing Facebook Pages: What to Do When Facebook Takes Your Page Away

Author: Michael Stelzner

Have you ever seen a page just vanish from Facebook, with no notice or explanations? In this article and podcast, Michael Stelzner explains how the Social Media Examiner Facebook page disappeared and how they handled it. This is a must read for anyone with a Facebook business page.

Read the full article.

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Top takeaways:

  • Why pages get taken down
  • What to do if it happens to you
  • How to get your page back

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie .

What you need to know about Facebook Conversion Pixel Changes: VOW Social [Weekly] Media News

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Wow, Storm Desmond certainly hit us hard at the weekend. We hope you are all okay and ready for another busy week in the lead up to Christmas.
The countdown is officially on and it’s only going to get busier.
With that in mind here are our top VOW Social posts to help you get ready for the holiday season.
#1 Facebook Conversion Pixel Changes: What Marketers Need to Know
Author: Andrea Vahl
If you are using the Facebook conversion pixel and wondering how to transition from your old conversion pixel to the new pixel then fear not. In this article, Andrea Vahl shows us how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.
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Top takeaways:
  • Installing a new pixel
  • Conversion tracking
  • Custom conversions
  • Website conversion ads
  • Viewing conversions and cost per conversions

#2 4 Types of Holiday Content That Capture Attention on Instagram

Author: Azure Collier

Social media has become an important part of holiday shopping with people looking to social networks for inspiration and special deals. A recent study stated that 67 percent of consumers have purchased a gift they saw on social media. In this article, Azure Collier takes a look at four types of content that could capture the attention of potential customers on Instagram.

Read the full article. 

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Top takeaways:

  • Behind the scenes content
  • Sharing events and special deals
  • Sharing tips that benefit your customers
  • Useful tools

 

#3 How to Get More Retweets Immediately 

Author: Aaron Lee

Are you an active Twitter user but not getting your best tweets retweeted? In this article, Aaron Lee provides 5 tips that could really improve your Twitter presence.

Read the full article.

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Top takeaway:

  • Pinning tweets
  • Posting images
  • Posting diverse content
  • Tweeting on current affairs

 

#4 What Happens After They Click the Ad – A Guide to Converting Users on a Landing Page

Author: Pawel Grabowski

If you’re using Facebook ads to attract new buyers to your store then this guide is for you. In this article, Pawel Grabowski will show you how to set up landing pages, and how doing so could convert these clickers into customers.

Read the full article.

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Top takeaways:

  • What a landing page should have
  • What can affect conversions
  • How to convince people to buy
  • Trust marks

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie .

 

How to Develop and Perfect Your Social Media Sharing Schedule: VOW Social [Weekly] Media News

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Wow December already, where did the last few months go? 
We are now officially into the Christmas season and it’s only going to get busier.
With that in mind here are our top VOW Social posts to help you get ready for the holiday season.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs.

#1 How to Develop and Perfect Your Social Media Sharing Schedule (It could double your traffic!)

Author: Sandrine Sahakians

Growing your social media audience isn’t as simple as just posting when you feel like it. To engage an audience, you need quality content and a social media strategy. In this article, Sandrine Sahakians looks at what you should be sharing, when it should be shared and on which platforms.

Read the full article.

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Top takeaways:

  • Selecting your media channels
  • Locating your audience
  • Customising your approach for different channels
  • Alternating content
  • Creating evergreen content

 

#2 How Can You Create an Instagram Ad That Drives More Sales?

Author: Kim Garst

Now that Instagram ads are open to everyone, this means there is yet another avenue to showcase you products or services online. Starting off on a new media platform can be daunting but in this article, Kim Garst takes a look at how to setup your first advert and what to keep in mind when advertising on Instagram.

Read the full article.

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Top takeaways:

  • Consistent branding
  • Having clear goals
  • Targeting your audience
  • Landing pages
  • Appealing imagery

 

#3 How Selling on Instagram Can Save Your Holiday Season

Author: Charli Day

The holiday season is definitely upon us, and sharing your content out on different media channels can be the difference in making a lot of sales. In this article, Charli Day explains how Instagram is one of the best social media channels for the holiday season and what you can do to enhance your chances of a very lucrative Christmas and New Yeat.

Read the full article.

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Top takeaways:

  • Creating seasonal images and content
  • Using video
  • Interacting with other users
  • Running contests

 

#4 How to Discover Social Media Insights About Your Competitors

Author: Neil Patel

In business, being nosy isn’t such a bad thing. While focusing on what you are doing is obviously very important, keeping an eye on your competition could enhance your own chances for success. In this article, Neil Patel takes a look at six ways to reveal insights about your competitors’ social media marketing and how doing so can identify opportunities for your own business.

Read the full article.

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Top takeaways:

  • Content share rates
  • Competitors media shares
  • Identifying influencers
  • Competitors posting activity

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie .

 

50 Marketing Tips to Rock Your Holiday Sales: VOW Social [Weekly] Media News

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The countdown to Christmas is definitely on and we hope you are ready for the busy week ahead. Now it’s that time of the week when the team at VOW Social share our top 4 posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs.

#1 50 Marketing Tips to Rock Your Holiday Sales

Author: Kim Garst

The holiday season is a fantastic opportunity to create deals that your community will love to get their hands on. In this article, Kim Garst looks at the importance of being social active at this time of the year and supply’s us with 50 marketing tips that can make a huge difference to your holiday sales.

Read the full article.

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Top takeaways:

  • Creating holiday gift guides
  • Holiday specific discounts
  • Customise you emails to reflect the holiday season
  • Christmas contests
  • Updating your social media sites

 

#2 10 Facebook Video Strategies to Help Boost Engagement

Author: Ravi Shukle

According to recent research, Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and really grab the attention of your fans and potential fans. In this article, Ravi Shukle takes a look at ten strategies that could really boot your Facebook engagement.

Read the full article.

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Top takeaways:

  • Repurposing content
  • Embedding videos
  • Calculating video length
  • Using Live video
  • Creating video playlists

 

#3 50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It

Author: Steve Rayson

In social media, the consequence of supply continually outstripping demand is that on average content articles will get less engagement. In this article, Steve Rayson takes a detailed look at why content fails and what you can do to improve your odds.

Read the full article.

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Top takeaways:

  • Content shock
  • Why content fails
  • Researching, Amplification and Monitoring
  • Quality control

 

#4 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate

Author: Wesley Young

Will Facebook eventually replace web search engines? In this article, Wesley Young looks at the pros and cons of using Facebook for Local Search and discusses the possibility of Facebook being the dominant force when it comes to the future of web search.

Read the full article.

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Top takeaways:

Facebook’s dominance in the mobile market

Facebook knows what you like

Facebook’s Notify App

Limitations of Facebook for small businesses

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie .

How to Engage Any Demographic With a Social Media Campaign: VOW Social [Weekly] Media News

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weekly-news-1024x512The world of social media never stops and we have another week of learning ahead. Now it’s that time of the week when the team at VOW Social share our top 4 posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs

#1 How to Engage Any Demographic With a Social Media Campaign

Author: Sumari MacLeod

Social media campaigns are for every customer, but knowing how to reach them is often the deciding factor in whether your campaign will be a success or not. In this article, Sumari MacLeod breaks down the different demographics you may be trying to reach and how to reach them most effectively.

Read the article.

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Top takeaways:

  • Identifying demographics
  • Tailoring campaigns
  • Expanding your platforms
  • Managing campaigns

#2 4 Social Media Reports That Will Boost Your Audience Engagement

Author: Michael Patterson

In the recent past, social marketing was all about building a giant audience, today social marketing is about providing quality, relevant content to your audience so that you can engage with them as individuals and attract them as a customer. In this article, Michael Patterson looks at four types of reports that could make a real difference in your audience engagement.

Read the full article.

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Top takeaways:

  • Examining demographic reports
  • Location and language reports
  • Message reports
  • Analysis of day and time reports

#3 5 Ways to Manage Your Social Media Presence from Your Phone

Author: Sam Milbrath

Successful social media management can be a 24/7 job but don’t think that you have to be attached to your laptop or tablet all of the time. In this article, Sam Milbrath looks at five ways you can manage your social media accounts while on the go and still be able to enjoy your computer free time.

Read the full article.

MobileWebRelease-BlogHeader Top takeaways:

  • Using your mobile phone
  • Activating push notifications
  • Assigning tasks to your team

 

#4 7 Social Media Trends To Grow Your Business

Author: Heidi Cohen

Does your social media marketing help grow your business? If you aren’t sure then don’t worry as you’re in good company. More than 1 in 2 marketers can’t track social media to ROI improvement. In this article, Heidi Cohen shows us how to improve your social media marketing use based on research.

Read the full article.

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Top takeaways:

  • Marketing insights
  • Determining the success of your marketing
  • Identifying obstacles
  • Managing budgets

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15 minute consultation for you!

How to Design an Ad People Will ‘Like’: VOW Social [Weekly] Media News

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Well, we hope you all had a lovely weekend. November is moving along nicely and we are starting to see the first of the big Christmas adverts. Now it’s that time of the week when the team at VOW Social share our top 4 posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs

#1 Your Brain on Facebook: How to Design an Ad People Will ‘Like’

Author: Andrew Tate

When it comes to advertising, Facebook is a completely different ballgame.  People behave differently on Facebook than they do anywhere else online and if your ads don’t reflect that difference, you will fail to achieve your objectives. In this article, Andrew Tate shows us how to create ads that people will like and in turn increase the likelihood for success.

Read the full article. 

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Top takeaways:

  • Call attention to social norms
  • Timing of adverts
  • The power of positivity
  • Sequenced Ads
  • Informing your audience

 

#2 9 Ways to Use Twitter Lists to Build New Business Opportunities

Author: Heather Heuman

Twitter lists are a great way to generate leads effectively. It allows you to monitor conversations that are already taking place, cultivate new connections and interact with the right people in a very easy way.

In this article, Heather Heuman shows us how to use Twitter lists in your daily social business.

Read the full article.

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Top takeaways:

  • Creating strategic Twitter lists
  • Subscribing to other lists of interest
  • Incorporating events
  • Engaging with bloggers
  • Strengthening relationships with customers

 

#3 6 Steps to Supercharge Your Business’ Facebook Marketing

Author: Shawn M. Smith

When it comes to Facebook Marketing, reaching your target audience is only half the battle. In this article, Shawn M. Smith looks at some organic ways to improve your marketing and how to become a valuable resource to your customers.

Read the full article. 

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Top takeaways:

  • Creating engaging content
  • Photo Albums over Photo Posts
  • Customising your call to action button
  • Facebook exclusive offers
  • Sharing others content

 

#4 How to Lower the Cost of Social Media Advertising

Author: Evan LePage

In 2015, there has been a remarkable 33.5 percent global increase on spending for social media ads. With this increase in spending, knowing your audience is becoming even more important. In this article, Evan LePage looks at the five principles you can use to lower the cost of social media advertising for your business.

Read the full article.

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Top takeaways:

  • Organic testing
  • Trying different approaches to your advertising
  • Target testing
  • Ad quality scores

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15 minute consultation for you!

Social Media Mistakes That Are Costing You Money: VOW Social [Weekly] Media News

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Well, we hope you all had a lovely Halloween weekend. We have got some tricks and treats this week at VOW Social as we share our top 4 posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs.

#1 9 Social Media Mistakes That Are Costing You Money

Author: Evan LePage

Why should you read this article?

Is social media bringing in business or costing your business money? There is no denying what a powerful tool social media is, but like all power if not utilised correctly it may end up being detrimental to your business. In this article, Evan LePage looks at common mistakes that are made with social media and how to avoid falling victim to them.

Read the full article.

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Top takeaways:

  • Updating vital information
  • Call to action buttons
  • Tagging links
  • Testing content organically
  • Addressing feedback

 

#2 How to WOW Your Audience with Twitter Video

Author: April Heavens-Woodcock

Why should you read this article?

Have you looked into Twitter video yet? It’s a new way to leverage the power of the site to your advantage and engage with your audience in a new way. In this article, April Heavens-Woodcock looks into how Twitter video works and how it can benefit a business.

Read the full article.

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Top takeaways:

  • How Twitter Video works
  • Benefits of video content
  • Creative ways to use Twitter Video

 

#3 What Is Social Media Engagement & Why Should I Care?

Author: Alex York

Why should you read this article?

Are you engaging with your customers on a regular basis? If the answer is no, then this article will explain the importance of engagement and how it is not just a single interaction between you and one of your customers, it is an open line of communication over a period of time.

Read the full article.

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Top takeaways:

  • What is social engagement
  • Knowing and using the different networks
  • Starting the conversation
  • Promoting your brand
  • Intertwining current events and custom content

 

#4 7 Key Facebook Tips

Author: David Cohen

Why should you read this article?

How secure is your Facebook account? In this article, David Cohen looks through seven points that were highlighted during National Cyber Security Awareness Month. A must read for keeping your accounts secure.

Read the full article.

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Top takeaways:

  • Privacy and Security Checkup
  • Login approval
  • Setting trusted contacts
  • Reviewing apps connected to your account

 

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15 minute consultation for you!

Drive Sales and Increase Conversions With These Types of Content: VOW Social [Weekly] Media News

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Well, we hope you all had a lovely Bank Holiday Weekend. The clocks may have changed, but it’s definitely that time of the week when the team at VOW Social share our top 4 posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs.

#1 Drive Sales and Increase Conversions With These Types of Content

Author: 

Why should you read this article?

In this article, Ryan O’Connell discusses why creating the right content can give you the power to intrigue and educate people and eventually convert them to your brand. He looks at five steps that can boost communication and collaboration within your sales and marketing team.

Read the full article.

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Top takeaways:

  • Creating a content process
  • Communicating content to staff
  • Educating staff on content use
  • Examining results and updating strategies

 

#2 Facebook Lead Ads: How To Create a Campaign With Power Editor

Author: Adomas Baltagalvis

Why should you read this article?

If your business depends on bringing new leads consistently, then this is a must read. In this article, Adomas Baltagalvis discusses why leads are so important to the success of a business. He also shows you how to make your first Lead Ads Campaign with Power Editor.

Read the full article.

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Top takeaways:

  • Why leads are important
  • Using Power Editor
  • Scheduling
  • Identifying audiences
  • Designing you Ad

 

#3 4 Tools to Improve Your Social Media Marketing

Author: Pratik Dholakiya

Why should you read this article? 

Is your social media marketing failing to contribute to your bottom line? In this article, Pratik Dholakiya introduces four tools that could make a big difference to your social media marketing and provide a boost for your return on investment.

Read the full article.

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Top takeaways:

  • Connecting with customers
  • Constructing follower lists
  • Rewarding customers
  • Time management tools

 

#4 The 21 Social Media Conversations You’re Going to Face: How to Master Them All

Author: 

Why should you read this article? 

Interacting with customers or potential customers is a very important part of managing social media accounts. In this article, Ash Read discusses how to deal with a wide range of conversations that you are likely to face on social media.

Read the full article.

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Top takeaways:

  • The importance of interaction.
  • Reaching out to new fans/followers
  • Dealing with complaints

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15 minute consultation for you!

Creative Ways to Integrate Email and Facebook: VOW Social [Weekly] Media News

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It’s been another busy week in the world of social media as we enter into the last couple of weeks of October. Every week we the team at VOW Social will choose 4 top posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs.

#1 Five Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions

Author: Pawel Grabowski

Why you should read this article?

Have you ever wanted to merge your Facebook and Email accounts to increase sales or signups? In this article, Pawel Grabowski shows us how to do this and what could be achieved by merging these two channels.

Read the full article.

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Top takeaways:

  • Using email to find new customers
  • Creating lookalike audiences
  • Retargeting Ads
  • Facebook insights
  • Converting users into subscribers

#2 How to Target Your Most Loyal Website Visitors With Facebook Ads

Author: Jon Loomer

Why you should read this article?

In this article, Jon Loomer breaks down the process of targeting your most loyal website users and how doing so allows you to create content that will appeal to them based on their behaviours.

Read the full article.

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Top takeaways:

  • Targeting frequent visitors
  • Targeting loyal readers
  • Website custom audiences
  • Planning ahead
  • Customising content

#3 18-Minute Plan to Help Your Store Increase Foot Traffic with Social Media

Author: James Mulvey

Why you should read this article?

Would you like to increase foot traffic in your business? In this article James Mulvey gives you an 18-minute plan to do just that by utilising social media.

Read the full article.

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Top takeaways:

  • Local listening
  • Checking for opportunities
  • Target areas
  • Monitoring competition

#4 5 Ways to Use Fan Content to Improve Your ROI

Author: Juliet Carnoy

Why you should read this article?

Fan’s are important, and so is their content. In this article Juliet Carnoy looks at 5 ways that incorporating fan content can actually improve your return on investment when it comes to social media campaigns.

Read the full article.

 

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Top takeaways:

  • User-generated content
  • Turning fans into product models
  • Rewarding fans
  • Sharing stories

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15-minute consultation for you!

How to Prepare your Local Business for Christmas on Social Media: VOW Social [Weekly] Media News

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How to Prepare your Local Business for Christmas on Social Media 

Is it too early to mention Christmas? Well, if you are anything like me as a consumer the thought of it is pretty far away in my mind.
However as a local business owner and retailer, it’s time to ramp up your marketing and online is the place to do it. Now is the time to take advantage of all the great possibilities so I thought I’d share some really great tips with you to help prepare.

Most people aren’t quite thinking about shopping at this time of the year but if you are a retailer or local business you should be thinking about how you are going to get the best from the holiday season.

Customers will be doing more browsing and shopping online than ever this year and a huge majority of people are using Facebook and Instagram to connect with brands before they make their final decisions.

Christmas Shop

It takes at least 4 weeks for consumers to know you have a social media presence, so you need to start early if you want to benefit later in the season.
Is your business ready? Here are some tips to help you succeed online this year.

Identify Your Customers

Sketch out what your customer looks like, their location, age and interests. This is going to help you create the kind of content or page posts that they will connect with. Think in terms of fun and entertainment, helping them in the stressful periods and have some fun with contests and giveaways.

Don’t think about the product, think about the problem and how your product is going to solve that.

Creating Images

Start creating your social images well in advance. I use a great tool called Canva to get all my graphics for page posts and ads up to speed and ready for the busy season for all my clients. It’s a great way to save time when you are busy on the shop floor selling your products.

Planning Posts

Don’t oversell on every post. It’s very important to remember that people come to Facebook to browse and hang out with friends. How can you be a friend to your customers? It is of course important to sell on your Facebook page so I recommend you share 20% sales messages throughout the week.

Sneak Peek Videos

Give your customers a behind the scenes look at your business. You’d be amazed at how customers get to know you on a week-to-week basis. Create a simple video every week with a sneak peek of your new stock before it goes out on the shelves. They get to know more about you and they have first view of the new stock!

Weekly Contest

Run a weekly contest. We did this for a client recently and every week they had a Tuesday treat. It wasn’t a big prize but something relating to the business and nice enough to get attention. It had a double purpose in that it also highlighted products available in the shop and sales of certain items increased as a result.

Facebook Ads

Run Facebook ads. If you know me a while you know that I LOVE Facebook ads, but like any advertising they only work if you are consistent and target the right people. Think about running a few campaigns simultaneously. Build your audience even if you are only spending €1 a day on an ad, over time this will grow. Assign a weekly budget to your promotional posts and within a few weeks you’ll see results.

I hope these tips will help and get you thinking about the possibilities.

Our clients see a return on their ad spend within a few weeks when they follow our SMART system to Facebook Advertising.

If you have any questions, please connect with me jennybrennan.me or facebook.com/jennybrennanme

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15 minute consultation for you!

How to Increase Likes on Your Content & Posts: VOW Social [Weekly] Media News

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October is here and it’s been another busy week in the world of social media. Every week the team at VOW Social will choose 4 top posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favourite blogs.

#1 How to Get More Likes on Your Content & Posts

Author: Dominique Jackson

Why you should read this article? 

Have you ever wondered why a certain post get lots of likes and shares while other are simply ignored? In this article, Dominique Jackson identifies pitfalls that some people fall into and how to grow your social media following and improve your audience interaction.

Read the full article

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Top takeaways:

  • Posting at the right time
  • Using Hashtags
  • Including people in your posts
  • Focus on your audience
  • Cross channel promotion

#2 How to Set and Achieve Your Goals on Twitter

Author: Lauren Dugan

Why you should read this article? 

What are you looking to achieve through your Twitter account? In this article, Lauren Dugan discusses how to set realistic goals and ensure that they are related to your overall business objectives.

Read the full article

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Top takeaways:

  • Setting your goals
  • Attracting new followers
  • Changing tone and wording
  • Tracking milestones

#3 Visual Content: Are Your Images Optimized for Maximum Effect?

Author: Jo Lynn Deal

Why you should read this article? 

Photos and images are powerful tools in the world of social media. In this article Jo Lynn Deal discusses the importance of optimising your images and how doing so can improve your audience engagement.

Read the full article

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Top takeaways:

  • How to optimise images
  • Selecting the best images
  • Uploading to web pages and blog posts
  • Images that transitions across social channels

#4 How to Manage Your Facebook Page Effectively

Author: Kristi Hines

Why you should read this article? 

In this article, Kristi Hines gives a great guide on the tools and settings that you should use while managing your Facebook business page.

Read the full article

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Top takeaways:

  • Accessing your Facebook pages
  • Reviewing your analytics with insights
  • Configuring page settings
  • Updating page info
  • Adding or editing page roles

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15 minute consultation for you!

Facebook Pages are Changing Again: VOW Social [Weekly] Media News

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weekly newsIt’s been another busy week in the world of social media with so much great content out there, how do you decide what to read?

Every week we the team at VOW Social will choose 4 top posts for you to read and get the full scoop on what’s hot in social with great tips to help you manage your own social media.

This week we have a brilliant round-up of helpful posts from some of our favorite blogs.

#1 REALLY? Facebook Pages are Changing AGAIN?

Author: Kim Garst 

Why you should read this article? 

Facebook is always changing and just as you think you have a handle on the layout and where everything is, the social media giant goes and freshens things up.

This is good for both users and businesses, but it can feel a little overwhelming. Kim Garst shares the low-down in her most recent post about the changes here.

changes

Top takeaways:

  • Smaller page name and description
  • Tabs are on the far left
  • The CTA button is larger and blue
  • View as page visitor button
  • Saved replies

 

#2 4 Tools to Simplify Social Selling

Author: Pratik Dholakiya

Why you should read this article? 

If you or your business are using social media to sell your products, then this article can provide you with four tools to simplify the process.

Using these tools can not only enhance your selling potential, it can also help you to build relationships with people who are interested in what you have to offer. Pratik Dholakiya breaks down these four tools here.

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Top takeaways:

  • Finding shared connections
  • Tracking your audience
  • Showcase your products
  • Responding to customer inquiries

 

#3 Facebook Ad Size, Tips, and Tools. The Only Guide You Need

Author: Amanda Webb

Why you should read this article? 

When it comes to Facebook Advertisements, first impressions are very important. In this article, Amanda Webb explains the importance of eye-catching images, getting your dimensions correct and complying with the 20% text rule.

Read the full article

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Top takeaways:

  • Creating eye-catching images
  • Correct image sizes for the ad type you are creating
  • Using editing tools to enhance your images
  • Multiple images for each Ad set

 

#4 Stop Tweeting Crappy Tweets That NO ONE Notices! (Use These 7 Tips)

Author: Aaron Lee

Why you should read this article? 

Are your tweets falling flat? Are you wondering why? In this article, Aaron Lee breaks through all the noise and provides seven tips to improve your content and engage with more people.

Read the full article

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Top takeaways:

  • Use visuals in your tweets
  • Correct visual ratios for Twitter
  • Using powerful headlines
  • Tagging people
  • Pinning tweets

Conclusion 

Whether you are using Facebook, Twitter or need advice on social media tools these are our top picks this week.

What did you think? Leave a comment below and share your insights and experiences.

If you need social media help just send us an email to info@virtualofficeworx.ie and we can set-up a free 15 minute consultation for you!

 

 

How Local Businesses Can Reach More People in the Newsfeed

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Would you like to reach more people in the newsfeed without wasting your money or getting it wrong?

Historically boosting posts has meant many small and local businesses were wasting their money, not reaching the right people and certainly not generating business.

In this week’s post, we are going to share with you some top tips on boosting your posts and reaching more of your potential customers in the newsfeed.

There are many ways that you can use Facebook Ads Manager and Power Editor to promote your business, but today we want to help those of you getting started.

#1 Decide What You Want To Advertise 

Many businesses waste hundreds in ad spend budgets by promoting the wrong content. Don’t get me wrong awareness is really important, but you need to be strategic about what you choose to advertise.

flowers

If you run a local florist for example, it’s important to think about your margins. If you are going to spend €20 on an advert, how much product do you need to sell to make a profit?

Create specific Facebook only offers that are easy to track and make it easy for people to contact you by including a call to action in your post.

#2 Use Thumb Stopping Images

The newsfeed is a noisy place and getting your audience’s attention requires a little creativity on your part.

Create a graphic that will stand out in the newsfeed and make sure that you only use 20% text, otherwise your ad will be disapproved. If you are not sure about the text on your images, you can Facebook’s grid tool.

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If you don’t have a big budget for graphic design you can make really effective and bright images for free when you use Canva.

Think about how you can stand out in the newsfeed and get your audience’s attention.

#3 Choosing a Budget

Facebook ads are one of the most cost effective ways to advertise your business these days.

Contrary to advertising via traditional methods you will be able to measure exactly the effectiveness of your ad and know what you got for your spend.

Many local businesses that we have trained and manage spend as little as €10 a day and see amazing results. If you are just starting out, choose an amount that you are comfortable with.

#4 Setting Up Your Boosted Post

To set up your advert, just choose the post you want to promote from your page and hit the boost button.

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Once you have this done you can start to set up the audience and budget. Note that your advert is going to be shown in the newsfeed on desktop and mobile. If you want a preview of what the ad will look like, just choose desktop or mobile as shown above.

You have three potential audiences to target.

  • People who like your page
  • People who like your page and their friends
  • People you choose through targeting

For a local business, you can create your own custom audience.

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In the example above we have chosen a broad age range based in Castlebar who have a particular interest in iPhones. Choose the interests that your fans are more likely to choose.

Once you have selected your audience save it and you are ready for the next step.

money

Facebook gives you a few options for setting your budget, but there is a way to choose your own.

You will also see the potential audience reach based on the budget you assign to the advert.

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The next step is to set the duration of your advert and the budget will be spent evenly over that time.

Now all you need to do is hit that boost button and start promoting your business.

Your Turn

Have you used boosted posts? We’d love to hear how they went. If you are still struggling to make Facebook work for your local business, send us an email info@virtualofficeworx.ie and we’ll have the perfect solution to fit your needs.

 

 

You’ve Set Up a Twitter Account For Your Business ~ Now What?

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Twitter TipsI bet you’ve heard that Twitter is great for business. Maybe you have just set up an account and you are wondering how it’s going to help you? 

In this blog, we are going to share some really helpful beginner’s tips for business owners who are just getting started.

Choose a Professional Profile Picture

It’s rarely that people will follow profiles that have the standard Twitter egg head. To attract more followers, you will need to use a professional picture so that people can recognise you.

Ineke

It’s tempting to use a picture from 10 years ago, but we recommend that you use a really clear image of yourself.

If you are using Twitter as a brand, you could feature a staff member in the profile picture every week. Just remember that first impressions last.

Create a Great Bio

People can find you on Twitter when they search certain key-words. You’ll also be found on Google when people search your name.

Jenny Tweet

Twitter is searchable on google so it’s vital that you use words in your bio that reflect your business and what you do.   You only have 160 characters to explain to everyone, who you are, what  you do and why you are worth following.

Make sure you include a link to your website or Facebook page if you have one. A big tip is to use bitly.com to shorten URL’s

Build Your Community

To build your  community, you will need to start following people. Make sure you choose people and businesses that are relevant to yours. Start with people in your own local network and go from there.

If you are passionate about a certain topic, you can do a search for it and see who is talking about it. As you can see, there are tons of options and this is a great way to start connecting with people with a particular interest.

You can also use a really cool tool called followerwonk. It’s free for the most part and you can search for other Twitter accounts in your local area.

followerwonk

As you can see, this local search in Mayo has given me over 10,000 results!

It’s also possible to see the authority of each account, so of course we recommend you use connect with active Twitter users.

There are many other ways you can increase your following and build your community, but we recommend that you start having conversations with people. Don’t try to sell, just get to know people and that will lead to great relationships, which in turn leads to business.

Sending the First Tweet

Now you have the basics down and your account is set-up, it’s time to start tweeting.

You could start by sharing content from your blog and that of others, reach out to other followers and say hello. We also love our students to listen on Twitter, this is vital. If you want to stand out on Twitter, you need to be helpful. Stand out from the crowd by showing support to others and solving their problems.

BE YOU

This really is important, there is nothing worse than faking it online. The right people will be attracted to you and the conversations that you are having. Make sure you thank each and every person for interacting with you and sharing your content.

Don’t be afraid to share your opinion and get involved with others on Twitter. The community there is generally pretty welcoming.

Hashtags

Hashtag what? Yep, it’s a weird name alright. All it means is that you can use hashtags to sort through the noisy feed on Twitter to find what people are talking about. Indeed you should use them on your own tweets so that others can find you and your content too.

Just make sure they are relevant and don’t use too many.

Mayo Hour

#MayoHour  on a Monday night from 9pm – 10pm is a great network here in Mayo. This is where local businesses go to connect with each other in the Mayo and surrounding areas.  It’s a great way to start off and get to know other people who may be able to help your business.

Speaking about Hashtags, you can change the location of trending hashtags to suit your own account, for instance you can have Ireland trends or change to the area of Ireland  or any part of the world you are in to see what is trending in that area. This helps you to tweet using that current hashtag and become involved in those conversations.

Twitter Lists

Creating a twitter list is an easy way to segregate your followers and keep tabs on conversations that people are having. If you want to follow certain conversations in a particular area or find something in common with others.  For instance, we have a list for Mayo Businesses, for Apple tweeters, and social media. You can watch conversations in these lists and share content with your followers. 

Twitter Lists

I hope these tips will help you as you start your journey in Twitterland and don’t forget that if you have any questions to connect with us @VOfficeworx or my on account @LittleLadyApple

Interested in learning more? We are hosting a Twitter for Business Beginners course on the 9th September in Castlebar ~ tickets are selling fast, but you can still book here

Ineke Oates – Ineke Oates is passionate about teaching business owners how to use Twitter to raise their visibility and connect with the right audience to cultivate mutually beneficial business relationships. This 2.5 hour training will help you understand and start to use Twitter to increase word of mouth marketing that your business needs.

You’ve Built A Fan Base – BUT Your Reach Sucks – Now What?

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Reach 2Sound familiar? I hear you loud and clear my friend. Just like you I spend hours every week creating Facebook updates that I hope fans will love. In fact going on past experience’s I know they have loved the content that I have shared.

There is a BIG elephant in the Facebook marketing room often referred to as reach. As a business owner, we should not be so concerned about reach, but the fact is we are.

The reality for all of us is that it is time to pay Facebook for your reach. Yes, I know that’s hard to hear, but let me ask you this – are you happy to pay for other forms of advertising?

In this post I’m going  share with you a few useful tools and strategies that we use to help our clients analyze their efforts and get “real” results from Facebook.

The most important thing to remember is that you need to manage your expectations! If your content is not worthy of an action from your fans, Facebook ads will not act as a magic sauce to convert business for you.

Ready? Let’s dive in!

#1 Benchmark Your Page

Before you know what you are dealing with it’s a really good idea to benchmark your page on a regular basis, but if you get confused by page insights this can be frustrating. I use a really helpful (FREE) tool called the Agorapulse Barometer*.

VOW Barometer

As you can see above the tool has benchmarked my page with over 9,000 pages in their database from a similar industry and with a similar number of fans 1000 – 10,000.

The reach is not too bad really, but according to the report I should be doing a little better. What I would do here is access my page insights and check the best performing post types and times and try to improve my reach.

I am very happy with the engagement and one thing I do to improve this all the time is have conversations with people when they leave a comment.  For one it’s good old fashioned manners and secondly the networking opportunities that come from my outreach always pay dividends in the end.

Also, take note of the PTAT and click through rates. Not too bad really, but I could look at improving them.

If you want your page reach and engagement to improve, this is a good test to run and I recommend you do it at least once a month if not more.

* I work for Agorapulse so I am biased, but I still highly recommend you use this tool on a regular basis.

<<Benchmark Your Page 

#2 Promote Your Best Content to Fans

I mentioned Facebook ads a little earlier and I know they can be daunting, but trust me if you get your head around them, you’ll start to get results.

One strategy I use is to promote my weekly blog post to my fans. This means I am always top of mind with them and helps me to drive relevant traffic to my website.

It has had other fantastic outcomes from me too. One of my most recent promoted articles was picked up by Mari Smith and she shared it with her 100K plus audience. This brought in some great traffic and over 50 new subscribers to my list in a few hours.

Here is a snapshot of the dark post that I created and promoted to fans:

Ad

Take note of a few things on this ad report. First of all the CTR is not bad, it’s almost 3%. Facebook also shares with me the relevance score with me 6/10 not bad, but how can I improve this?

Finally, check out the cost per click. Now, keep in mind this was a test ad that got me some traffic, was picked up by Mari Smith and shared with her audience that in turn generated over 500 shares.

Mari

Nice! I’ll be using this strategy a lot more in future and the data I have from my benchmark report and the results of the ads have given me ideas to continue to improve my Facebook strategy.

<<Check Out The Post 

#3 Build Your Email List

Build it and they will come! Eh, NOT! Sadly marketing is not a fast fix for any business and if you are integrating it into your business properly you will understand that it takes time to increase your visibility and gain the trust of your readers.

Facebook is a great way to build your list of relevant readers and another way that I have been using ads is by offering handy cheat sheets and tools to help my audience.

Here’s another ad report that I ran as a test recently:

Advert 2

Ok, so my relevancy score is a little higher, as I have shared a quality download with my fans.  I spent €9.22 and got 39 website clicks, of that traffic I converted 20 new subscribers, so each new email address cost me 46c, not bad considering the industry standard is €1.

Now for the best part! When I sent out the email from this campaign I got a new inquiry for some Facebook coaching that generated $147 and now I have an opportunity to build a relationship with that person on a one hour call with a strong possibility of doing more business.

<<Download Your Free Cheat Sheet 

Jennys’ Conclusion

I know Facebook is frustrating, but if you think of Facebook more as a lead generator than a direct selling tool, I promise that in the long-run it will help you build relationships with the people you want to do business with and vice versa.

Remember that FREE gift I mentioned in my last tip? You can download it RIGHT HERE and start creating an experience that your fans will love and will save you heaps of time too!

Please feel free to comment below and let me know what’s working for you on Facebook.

5 Compelling Reasons to Use a Facebook Business Page & Not A Profile

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Page Vs. Profile

I regularly run Facebook training sessions for small businesses, and one of the most popular questions I get asked is:

Why should I use a business page and not a profile to promote my business? 

In this post I am going to share some very compelling reasons to use a business page and not a profile, and if by the end you are convinced and you want to convert your profile to a business page, all you need to do is follow the instructions at the end of the post.

Now before we begin I also want to share some great blogs on the subject from some of my favorite sources – just to give you as much information on the subject as possible.

In addition to all the reasons listed in the articles above here are MY TOP 5! 

#1 Call To Action Buttons

One of the coolest features available for pages is the ability to include call to action buttons.

In case you are not sure what that means (and that is quite alright) a CTA button asks people to take an action.

  • Book
  • Learn More
  • Download
  • Sign-Up
  • Buy Now

Call to action buttons will help convert people seeing your ads and will encourage them to take a particular action.

A favourite feature of mine that I always use is the “dark post” Facebook advert. This allows me to create an advert that looks like a page post, but it also includes a call to action button and allows me to target people in their newsfeeds.

#2 Facebook Blog Widgets

If you are an active blogger it’s always a good idea to encourage people to like and share your content on Facebook. This provides an opportunity for people to engage with you on Facebook and spread the word about your own content.

These widgets are available for pages and are a nice addition to your blog. Keeping in mind that you’re also providing continuity across your online presence.

#3 Separate YOU from your business

If you are really serious about your business it is likely that you are also very passionate about what you do.

When you are of this mindset, it’s important to you that represent your business in a professional capacity. Facebook pages allow you to do this in a number oof ways.

  • Differentiate you from your business
  • Grow an audience that is relevant to your business brand
  • Build a targeted email list
  • Drive traffic to a website that converts
  • Scale your business using Facebook

These are a handful of the activities that professional Facebook marketers are doing.

#4 Drive Traffic to Your Blog

Facebook is very effective at driving targeted traffic to your website. If you are not using Facebook ads to do this, I would highly recommend that you do.

It is essential that you attract a quality audience that have a need for your content and that your content is:

  • helpful
  • educational
  • entertaining

You just can’t do this with a personal page. It’s also essential that you target the right people, otherwise your efforts will be lost and you’ll waste money.

#5 Build an Email List

You can use Facebook to grow your subscriber list. This as they say on MTV Cribs, is where the magic happens.

I found some really great information on email stats via Jay Baer on Convince and convert. You can read the full article on that HERE

  • People who buy products marketed through email spend 138% more than people that do not receive email offers
  • 44% of email recipients made at least one purchase last year based on a promotional email

I have learned this the hard way over the last year. Stupidly I have not been building a list. That’s all about to change and it will allow me to keep providing value to the people who need it most.

Here are a few simple steps:

  • Create an irresistible offer: ebook, video training, exclusive blog series that people can opt-in for
  • Use a good email provider like Constant Contact, Mail Chimp or Aweber to build your list and use their forms
  • Keep in touch with your subscribers every week at least
  • Don’t always sell – share helpful content and build their trust – I promise they will buy from you when they know you

Using a personal profile will not allow you to install apps to build your list or run contests for your fans.

Trust me, apps are an epic way to build your list and engage your community. Don’t forget we come to Facebook for an experience, not to be SOLD to.

One big change that happened last November was the ban of like gating. It used to be possible to make a contestant entrant like your page before they could enter, but Facebook have stopped the app companies from including this feature.

Personally, I think this is ok because my main goal when using apps on Facebook is to get “relevant” subscribers who are interested in my business.

I recommend you check out he following providers they are all great :-)

How to Convert Your Facebook Profile to a Page 

I am going to write a whole article dedicated to converting and merging Facebook pages. However, if you are ready to dig in and feel confident about doing the conversion yourself, I recommend that you start HERE

A few quick tips when converting: 

  • Make sure you download your files – once the page converts you will lose all posts that were on the profile
  • Yes you keep your photos, so long as you follow the step above
  • Yes you will bring your friends and they will become your fans

Jenny’s conclusion

There you have it! 5 compelling steps to use a Facebook Business page and not a profile. In my professional opinion, you should convert, as there is a risk the profile you are using could be closed by Facebook without any warning at all.

My Gift to You

If you struggle to find the time or inspiration for what to post on your Facebook Page, I recommend that you download my FREE content calendar.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Video Tutorial: How To Manage Facebook Tabs

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If you are using Facebook to market your local business there are certain actions that you will want people to take when they visit your Facebook page.

A good way to ensure they take action is to make sure that the tabs to your most prominent landing pages are clearly visible.

Here is a quick video tutorial showing you how to manage your Facebook tabs.

 

If you fond this tutorial helpful and you’d like to know how to do something else, please comment below and I’ll make a video for you.

10 Things Facebook Fans Crave From Your Business Page

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Do you know what your Facebook fans crave from your Facebook page? If you have been managing a business page for some time, you may have noticed that your content is not reaching a big majority of your fan base.

Reach is a major frustration for most business owners that I come in contact with every day. However, I want you to stop focusing on reach just for a moment and ask yourself how you can better serve the fans that have liked your page.

Here are some common questions that I get asked by my local business clients on a regular basis.

  • What will I post?
  • When will I post?
  • How often will I post?
  • How can I convert more sales?
  • How will I add value for my fans?

The simple answer to this question is – ask your fans! Here’s an example from a local Facebook page. Every month this business owner asks her fans what they would like to see on her page.

Check out that feedback! Each of these headings has the potential to generate up to three pieces of content each for your page. Yes, that is 30 potential posts for the week or you could break it down over the month. I’d recommend that you space promotions and contests out.

#1 Contests & Freebies

Fans love to enter contests. This is a great way to showcase a new product, boost engagement on your page and build your list. One of the best features of contests using apps was the like gate. Sadly, that is no longer an option as of November 2014. You can still use apps if you want to build your list though.

 

#2 Special Facebook Only Offers

The offers feature on Facebook is a great way to drive sales into your local business. My biggest tip is to create something that is exclusive to your fans and makes it really easy for you to track. Here is an example from Jessica at Inspire Fitness. She has developed a 21 day programme for her fitness business. By running a special offer to include a discount and a free consultation on her page she attracted over 23 new leads in a couple days that converted into a number of high worth clients.

 

#3 Visual Content

Fans respond really well to visual content. This can come in the form of positive and inspirational quotes to attractive visuals for blog content to photos from within your business. You can use visuals to tell your business story and connect with your fans. Don’t forget you need to build a relationship with fans and this is a simple and human way to do that. I love how Kim Garst uses visuals to inspire her fans. Check out the social sharing and activity on this post!

 

#4 DIY Guides or Free Downloads

Adding value with helpful content is really important and as Facebook continue to change the way they show your fans content this is a “must do” for 2015. By creating helpful guides, how-to’s and libraries of content, you will build trust and credibility with your fans. Check out this great example from Agorapulse. Your free download does not have to be long just make sure it provides real value to your fans.

 

#5 Getting to Know You

Fans love to know more about the faces behind a business. Don’t be afraid to be “social” and share pictures and stories about your staff members. This helps your fans and customers to connect with the people in your business and when they come to your physical location there is a connection already!

 

#6 What Your Customers Say

One way that your can build your reputation with fans is by what your customers say about you. Do you use the review feature on your page? Ask your customers to leave a review when they are in your store or ask them via your page. Here is an example of one from our own page.

If you want to be really creative you can also turn Facebook reviews into visual posts that POP!

 

#7 Your Latest Blog Post

Facebook is great and I LOVE it as you may have worked out. However it is really important to use it to drive traffic to your website as well. You may write a weekly/monthly post or host videos on your site. Whatever content you are creating over there, make sure you use Facebook to share high quality content with your fans. Jon Loomer is a great example of someone who provides consistent value and uses Facebook to drive website traffic.

 

#8 Video

Are you using Video on Facebook yet? If not, it’s time to start. I am starting to do this to introduce my weekly blog posts. Video is one of the biggest trends to hit Facebook this year. Even if you are not technically savvy, you can still record simple videos on your phone and post them to your Facebook page. Check out what Jay Baer is doing with video on Facebook! I just love these videos, they are valuable, sometimes fun and most importantly they are short and sweet – just perfect for a busy business owner like me

 

Mari Smith nails video on Facebook! I love how she invites you into her “casa”. In this video she encourages her fans to look after each other at Christmas and remember those less fortunate.

 

#9 NEW Product Updates

Let you fans be the first to know about new products and services that you are planning to release or launch. Do you have an exclusive brand or limited stock that you want to share with fans. They will really appreciate you sharing the news. This is a great example from a local shoe shop. Vaughan Shoes is a family run business in Mayo, Ireland. Donal plays for the county team and is a local hero so the business sell Mayo branded merchandise. Fans went crazy for these pink wellies! If you lived in the West of Ireland like I do, you would know how important wellies are and the pink Mayo ones were a BIG hit for this local business.

 

#10 Live Q&A

Social should be about interaction. Depending on your business, you could host a love Q&A on your Facebook page. Of course there is no better example than Mark Zuckerburg. Here is a lovely example of how he recorded a LIVE Q&A – check out all the comments and interaction.

Ok, so I know it’s Mark Zuckerberg, but get creative how could you integrate a live Q&A on your page? Give you fans exclusive access to you for a limited period of time. Phew that’s it! 10 things Facebook fans crave from your Facebook page. I hope these examples will give you some inspiration!

GET YOUR FREE GIFT: Click To Download Your FREE content calendar 

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Your Turn

What do your fans love on your Facebook page? Tell me in the comments below and perhaps we could add to this list :-)

10 Awesome Posts to Help Your Business Understand Top Digital Marketing Trends in 2015

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Digital Marketing is evolving at a fast pace and how business owners leverage the power of marketing online in 2015 will see a number of significant shifts.

In an effort to keep you informed and find the best that the web has to offer, I have curated 10 posts that have helped me to focus on the coming year and to help you understand the top digital marketing trends 2015.

#1 Trends for Social Media Tools

Author: Ian Cleary
Website: Razor Social 

Ian Cleary writes extensively on the topic of social media tools, and helps you to get results the smart way with his great content and online courses. Ian knows his stuff when it comes to tools and has a growing database of over 1000 tools.

Ian walks you through some of the trends he sees happening in the tool space in the coming year.

Main Points: 

  • Improved optimization for others sharing your content
  • Facebook application providers will disappear
  • Better tools to optimize your content
  • Making it more efficient and easier to share your own content
  • Instagram support ramps up

Why you should read the article: 

Ian gives you a detailed outline of why each trend is important and how it will impact on your social media efforts in 2015. If you are in the social tools business the article is well worth reading and as Ian outlines there is room, but these 5 examples illustrate how to stand out from the crowd.

Read more about Social Media Tool Trends

#2 Expert Predictions about Top Digital Marketing Trends in 2015

Author: Melonie Dodaro
Website: Social Media Today 

Melonie owns Top Dog Social Media in Canada, is a prolific writer and accomplished marketer. She asked 10 social media experts what trends they predicted for digital marketing in 2015.

One of the overriding trends that stands out is the shift towards paid media. In an ever increasing and noisy online world, it is time for brands to box clever and stump up the cash to be heard and reach their communities.

Main Points: 

  • Prepare for paid social
  • Content Libraries will be a new attraction
  • Communities taking over pages
  • Pinterest is out and Instagram is in
  • Paid fans and followers services will die

Why you should read the article:  

The experts that share their insights in this post are at the front line when it comes to digital marketing. Take their advice and apply some or all of what they say if you want success in 2015

Read the 10 Experts predictions for digital marketing in 2015 

#3 Marketing Predictions for Facebook in 2015

Author: Guest Post
Website: Inside Facebook 

Inside Facebook consistently keeps us up to date with what’s hot and what’s not in the world of Facebook marketing. It’s a great site if you want to keep up with Facebook news and learn how brands are getting the best from the social network.

2015 will be the year of personalised customer interactions, a time to embrace analytics and implement strategies that support mobile.

Main Points: 

  • Mobile devices will gain more share of consumer attention
  • Businesses with a personal approach will win out in 2015
  • Messaging will increase as a main way of communication between brands their staff and customers

Why you should read the article: 

If you want your brand to connect with customers on Facebook in a meaningful way, take these main points into consideration when you are planning for 2015.

Read the full list of Facebook Marketing Predictions for 2015 

#4 5 Smart Marketing Predictions for Marketing Directors in 2015

Author: Chloe Mason Gray 
Website: Kiss Metrics

Whether or not you have your 2015 digital marketing plan laid out this is a post worth reading. The post details predictions about technologies and trends that will shift how we approach marketing and advertising in 2015 in a significant way.

Consumers are constantly bombarded with marketing messages. This post shows you how to be an early adopter and stay ahead of the curve.

Main Points: 

  • Major brands will buy media companies to fulfil their content marketing needs
  • Brands will tap into the power of partnerships and collaboration with content marketers
  • Recommendation tools will become more widespread
  • Marketers to begin experimenting with wearable technology

Why you should read the article: 

Are you an early adaptor? Want to stay ahead of the curve? This article includes great concepts and strategies that are different from the norm.

Stay ahead and read the 5 marketing predictions for 2015 

#5 7 Top Social Media Trends that Promise to Impact your Marketing

Author: Adele Halsall
Website: Jeff Bullas

There were many changes in the social media space in 2014. Some were positive and some did not work out as expected. This post is a good round-up of the changes and trends that are sure to remain and develop into 2015.

Main Points: 

  • Mobile should be a priority
  • Pay to play should be central to your efforts with social
  • Social shopping
  • Vlogging
  • Interest based – not people based : uniting users through particular hobbies & interests

Why you should read the article: 

There are 7 trends outlined in this post, some you have heard about before and others that you may not have considered so it’s worth the read!

Read more to make a positive impact on your digital marketing in 2015 

#6 18 Instagram Accounts To Follow for Foodies

Author: Mackenzie Kruvant
Website: Buzzfeed

Of all the social trends & networks that have occurred and are growing, Instagram is huge and a fun and visual way to market with social in 2015. No matter what business you are in, having an Instagram account will help your business connect with people passionate about what you offer.

Main Points: 

  • Using tasty and mouthwatering visuals to stand out
  • Creating a treat for the eyes that encourages readers to click through
  • User generated content that excites your followers
  • Educate your audience in less than 5 seconds with magnificent visuals

Why you should read the article: 

I chose this article to illustrate the amazing things that brands are doing on Instagram. If anything else you’ll enjoy the images and likely be starving by the time you get to the end. The points outlined are for foodie businesses, but you can apply the principles to what you do in your own business.

If you love food these 18 Instagram Accounts will make your mouth water.

# 7 21 Digital Marketing Trends & Predictions for 2015

Author: Lee Odden
Website: Top Rank Blog 

This post has the motherload  in terms of value and creative ideas that will keep you going for the whole year! The only constant is change and Lee outlines 21 trends for you to be mindful of.

Main Points: 

  • Marketers are becoming proud of their writing
  • Your focus should be on math and constant testing and optimization will be a key
  • Marketers are advised to create and tailor different formats of content
  • Brands and marketers that do nothing but sell will be lost and overlooked by consumer
  • It’s time for marketers to be HUMAN

Why you should read the article: 

This is a great post. It includes some great take-aways and insights from my favourite influencers in the social media space. Take their advice and integrate the golden nuggets included in this epic post.

Read the article For a definitive list of marketing trends in 2015 

#8 Should you Call Time on Facebook in 2015?

Author: Ryan Pinkham
Website: Constant Contact 

Whenever I see brands quitting Facebook or even talking about it, I feel a little sad for them. Only because I have seen so many of my clients, peers and students get great results from it.

Ryan gives us a good overview of the changes taking place and he also gives us helpful insights and suggestions for improvement. Yes, the free ride is over but if you are strategic and stay in line with your goals, success  on Facebook is waiting for you.

Main Points: 

  • Identify your top posts from 2014
  • Experiment with your timing and frequency
  • Develop an advertising budget
  • Think about cross channel promotion
  • Move your relationships beyond Facebook

Why you should read the article: 

One of the most powerful things we can do on Facebook is build a relevant list of people who want to hear more from us. Ryan does a great job outlining the support strategies that go around this and by the end of the post you will have what you need to move forward with Facebook in 2015.

Consider these 7 things before you quit Facebook 

#9 Selling goods in Facebook Groups

Author: Owen Williams
Website: The Next Web 

Facebook made many changes this year and they are always testing new ways for brands and owners to sell. Owen walks you through a new and possibly game changing feature for groups.

Would you be happy of admins of groups were trying to sell directly to you?

Main Points: 

  • Have an established group of valued users who trust you and see you as a problem solver
  • Be strategic, timely and relevant about how and when you sell in groups
  • The test is small and limited to certain users

Why you should read the article: 

Interesting concept. I have to say though, that I would not be happy if I was being sold to in a group. I use them for community, sharing ideas and adding value. There is nothing more off putting for me (personally) than having a group admin sell to me in a community.

Will selling in Facebook groups become a regular feature?

#10 What Facebook Algorithm Changes Mean for your Business in 2015

Author: Jim Belosic
Website: Maximise Social Business 

The main priority for Facebook going into 2015 is the experience their users are having on the site. As  user you will often see surveys popping up from Facebook asking you what you want to see.

Jim gives us an overview of what those results mean for users and outlines a number of other ways that you can remain engaged with your community.

Main Points: 

  • 70% of people open emails from their favourite brands – use email to leverage and capture the imaginations your Facebook community
  • Run contests on your website
  • Explore other social networks
  • Promote on social and traditional media sources

Why you should read the article: 

Facebook is great and I love it, but as Jim shows us here we really need to think outside the box. Don’t put all your eggs in one basket and make sure you are using other ways of communicating with your audience and fans. If you are using these other forms of advertising you can drive your Facebook traffic to other places and vice versa.

Read more to find out what the recent changes to Facebook means for your business 

Your Turn

Now, it’s your turn what are your predictions for marketing trends in the digital space in 2015? Leave your comments below and if you have an article I may have missed please include the link too

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Time Saving Tips: Jenny’s Weekly Social Media Roundup – November 6th 2014

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It was another crazy week here at Virtual Office Worx. From planning our 2015 strategy to organising our FIRST free Facebook webinar, we hardly had time to take breath!

This week I have compiled a list of great articles all of which include some great time saving tips and tools to help you with all aspects of your social media and content marketing.

#1 A Strategic Look at Producing the Right Content for Your Company and Readers

What kind of content are you producing for your readers? Marcus Sheridan aka the Sales Lion says there are three types you should be delivering to your community.

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  • Feel Good Content
  • Thought Leadership Content
  • Lead Generating Content

Marcus also makes a valid point that you need to be careful not to get so caught up in other peoples content – start creating your own.

Read more here…

#2 10 Great Tips to Create Thumb Stopping Social Media Updates

Do you ever suffer from creative fatigue? I know I do, especially when it comes to creating good social media copy.

This is nothing to be ashamed of, so when I came across this post by Cari Bennette I sighed with relief.

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You will love these tips!

  • Build Trust
  • Share Data
  • Be Mobile Friendly

Get your 10 tips here 

#3 125 Best People to Follow on Twitter for Social Media Geeks

I love Twitter and the opportunities that have come from it in my own business have been amazing.

JB3

It’s always great to have a definitive list of great people to follow and my friend Aaron Lee has put together this awesome list.

It was an even bigger surprise to find myself on the list!

Follow the list here

#4 5 Ways to Ensure you Have an Effective Blog Strategy

I am a huge fan of Ian Cleary’s blog at Razor Social. If you are looking for really helpful content around social media tools and blogging, he is a MUST follow!

JB4

Are you getting results with your blog? If not you need to read this article that Ian wrote.

  • What types of post are getting you links?
  • Which blog posts are driving the most traffic to your site?
  • Which blog posts achieve the highest conversions?
  • What blog content get’s the most shares?
  • What blog content damages your reputation?

Your blog strategy is so important if you want to drive real business results. Ian goes into each topic in detail to help you.

Check it out…

#5 Facebook Tools for Marketers – A Definitive List

Using the right tools for your social media is the difference between you being highly organised and tearing your hair out.

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There are so many, so how do you choose? Thankfully Kim Garst has curated an amazing list for you to enjoy and try out!

Here are some of the tasks that this list will help you with.

  • Contests
  • Analytics
  • Design
  • Scheduling
  • Curation

Get the full list here 

I hope this articles will help you this week. Have a specific problem with your social media? Comment below and I can help you out.

Also don’t miss our free webinar on Tuesday November 11th – CLICK HERE for MORE

 

Jenny’s Weekly Social Media Roundup – October 25th 2014

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RoundupIt’s been a busy week in the social media world! There are so many changes happening and faster than ever.

To Make it easier for you to digest all the news and stay ahead of the curve, I am going to make it easy for you.

#1 What CopyBlogger Could Have Done with It’s Facebook Page – Jon Loomer

Copyblogger is a really well known and respected brand and blog. When they decided to pull their Facebook page, it send shudders down the spine of so many Facebook marketers.

Jon Loomer

In my opinion this is one of Jon Loomers best posts to date, his approach is backed up with lots of data and will help you see the true value of Facebook.

  • Why Copyblogger Killed Their Page
  • Research on Copybloggers Audience
  • Facebook Drove Traffic to Copyblogger
  • Why Copyblogger May have Struggled
  • What they Could Have Done to Keep the Page Alive

Read The Full Story 

#2 11 Super Simple Ideas for What to Post on Instagram – Postplanner

Using Instagram for your business yet? My friend Aaron wrote this epic post to help you.

Instagram

  • Show off your products in use
  • Tell your brands story with behind the scenes photos
  • Selfies Sell
  • Inspire with Quotes
  • Have fun with Memes
  • Use video
  • Slow it all down with Hyperlapse
  • Throw Back Thursday always get’s engagement

Get the full list and how to use them on your Instagram account

Read More Here

#3  Facebook makes it easier to comment as a Page on other pages – AgoraPulse

Facebook have been rolling out lot’s of features on the last week or so. New scheduling features, posting as and the new rooms app.

Emeric

In this post Emeric Ernoult at Agorapulse shows you how this new feature can humanize your brand.

  • The New System is More Flexible
  • The Benefits are Endless
  • Why it’s a Great New Feature
  • Watch Emeric’s Video and see how the Pro’s are using it

Check it Out 

#4 Simple Steps to Market on Pinterest for Profit

I LOVE Peg Fitzpatrick’s approach to teaching social. She is a visual content expert and teaches you how to really leverage social in an easy to digest way.

Peg

Pinterest is one of those platforms that many struggle with so when I came across Peg’s presentation, I just had to share.

  • Why You Should Market on Pinterest
  • Using Pinterest on the Move
  • Why People Pin
  • How Pinterest Motivates
  • Pinterest generates 400% more revenue per click than Twitter and 27% more than Facebook
  • The Pinterest Sales Funnel

Check out Peg’s Slides 

#5 Have You Experienced the Mari Smith “Bump” Phenomenon

I have experienced this phenomenon on more than one occasion. Mari Smith is the person who introduced me to Facebook and gave me the passion to show people how to use it well!

Mari

Mike shows you how this phenomenon can be of great benefit to your audience.

  • How the Mari Smith Bump Works
  • The Facebook Post
  • Influencer Power
  • Influencer Connecting

See it in Action 

Want to increase your Facebook reach and engagement by over 200% in 30 days? Sign-up for my FREE content calendar HERE 

So, there you have it! 5 posts to help your social media marketing in the coming week. Let us know which ones helped the most and please share your results in the comments below!

If you have a post that you want featured please connect with me on Facebook and we will be sure to share

 

 

 

5 Facebook Features Every Local Business Should Use

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Facebook is always evolving and changing and it’s capacity to help you attract more business can be mind boggling.

Do you ever feel like you are not being heard by your customers on Facebook?

There are so many options available to you but here are five that I think every local business should use.

#1 Facebook Offers

Facebook offers are a handy way to give your fans a treat and attract customers into your store location. The trouble with them is that they can be difficult to measure, especially if you are offering the same deal via other channels.

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Here are a few tips to get the best from offers:

(i) offer something that is “unique” to your Facebook fans – combine a few services or products

(ii) make sure you include a call to action in your offer. Where you have a place to insert the terms of the claim you can ask people to book online or that they “must” quote a certain word when claiming on the phone.

(iii) Ask your fans what kind of offers they would like. There is no better solution than giving your fans what they want

(iv) Use appealing images in your offer. This is really important and there are lots of free tools that you can use to create an effective graphic for your ad

(v) make sure you have an expiry date and don’t run an offer for too long. You need to attach a sense of urgency to the offer

#2 Encourage Customers to Check-in

If you are a local business you will want people to check-in when they are with you. When they do this their friends will see where they are and there is no better recommendation than from a friend.

Facebook Deal

Many people will visit a local restaurant based on a recommendation from their friends.

(i) Make it easy for customers to check-in and enable the map in your settings

(ii) If you are a local restaurant, why not give customers an incentive to check-in. Offer them a free drink or dessert, ask them to show the server that they tagged your premises and give them a treat

(iii) Remind people that they can check-in by putting it on your signage at your premises

(iv) Leverage your staff! Ask them to check-in too so that their friends and family can see the activity too

#3 Events

Is business a bit slow? Maybe you are a retailer and autumn sales are slack due to unusually good weather? Nothing better than an event at your business to encourage footfall. People love an excuse to get out and do something different and hosting an event is your chance to show off your wares.

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(i) plan your event at least six weeks in advance. You need time to decide what you are going to offer people as an incentive to attend

(ii) Use the events feature on Facebook and invite your friends

(iii) Advertise the event in your store and ask customers to join the event page on Facebook

(iiii) Invite all the people on your email list

(iv) If you are used to using Facebook ads you can advertise the event on Facebook as well. i recommend you embed an eventbrite link and try to collect some email addresses too!

#4 Groups

In all the time I have been managing clients Facebook pages I think the most underutilized tool is the Facebook group.

Facebook Group

If you have staff in your business who are coming in contact with customers and stories every day, you are missing a huge opportunity by not using a Facebook group.

(i) Encourage staff to brain storm for content ideas in the group. Get them to post most frequent questions that they get asked and turn the answers into status updates on your page

(ii) It’s all about the visuals these days and with so much competition you need to stand out on Facebook. Use the group so that staff can upload the images into the group and make life easier for you or your social media manager

(iii) Looking for blog content ideas? Use the group to post a question like this “What are your Must Have… tailor the title to your business and watch the feedback coming in. You could even use your staff’s answer as content for a Facebook post and ask your fans opinions

#5 Reviews

Some love them and some hate them, but whatever your feelings are around Facebook reviews they can be handy pieces of content that can be used to add to your credibility.

VOW

(i) Do you have raving happy customers? Ask them to leave a review for you on Facebook after their experience

(ii) Have an email list? Remind your subscribers that they can leave a review for you on Facebook

(iii) Repurpose the content from your Facebook reviews an turn them into testimonials for your website, brochures and even your business cards

(iv) Use a tool like Canva to give your review a little more punch and it also features your customers

So there you have it, five easy Facebook features that every local business should use. Do you leverage these simple features? Share your examples in the comments below!

 

 

 

8 Simple Facebook Tips That Will Get You More Traffic Today

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This is a guest post from Aaron Lee ~ Grand Master of Customer Delight at Postplanner

Here’s a fact: over 829 million people use Facebook on a daily basis. That makes it not only a great platform for friends to connect with one another, but also a great traffic driver for blogs.

Facebook is the number one traffic driver for referrals after Pinterest and Twitter according to Shareaholic’s traffic report. We’re seeing similar results on our Post Planner blog too where Facebook is where the majority of our traffic comes from.

Today I want to show that you can do that too!

The Facebook Mindset.

If you can get this right, you’ll be able to easily dominate your niche on Facebook.

The trick is to always figure out ‘how can I add value to my audience’.

Many pages make the mistake by trying to sell products immediately before they could even gain their fans’ trust. They simply tried to sell to everyone on their page, got ignored and have their reach nosedive.

How do you add value and gain more traffic from Facebook?

8 Simple Facebook Tips That Will Get You More Traffic Today

1. Visuals

Visuals are key to be successful at Facebook marketing. Yes! I’m sure you’ve already heard about this before. However, how many people had taught you how you to use visuals for your blog?

Here’s a secret tip! Create your personalized and engaging visuals by adding titles.

You can see how Canva does it here.

 

Canva

Use this method instead of using those boring stock photos that everyone else is doing.

2. Interview influencers 

Interviewing Facebook influencers is a great way to get more traffic in your blog.

What you can do is start with a few influencers first. Reach out to others once they have agreed and have submitted their responses. This helps you to get more influencers to participate since they are seeing another well-named person on your blog. They will very likely look to promote the interview to their audience too. It helps them with branding and it helps you get traffic from it.

postplanner expert

3. Work on the descriptions

If you’re using blog titles/headlines as your descriptions, STOP it. Not only do you sound like an automated bot, it actually is pretty dull and monotonous. Instead of using the headlines as your descriptions, you can

  • Use quotes from the posts
  • Share your opinion
  • Tell stories
  • Ask a question
  • Add a brief remark

4. Use your Facebook profile

Most business owners focuses on building a page yet they forget to use their own profile as an extra boost to get traffic. Facebook profiles are actually a great way to add additional traffic for your post. In fact, Facebook is actually showing more posts from profiles than from pages.

5. Boost your post

Should you pay to play? My answer is YES! However you don’t need to promote every single post. Promoting your post is actually a good way to reach a wider audience since your reach will be limited without it. However, only promote those that helps you reach your goals sooner. A couple of dollars can help quite a lot.

6. Use the science

Did you know there have been studies on how you can grow traffic on Facebook? Buzzsumo analyzed more than 100 million articles over the past 8 months to see what got readers to share.

According to them, in order to get more traffic we need to

  • Write longer blog posts (i.e. 3,000-10,000 words per article)
  • Create lists & infographics
  • Publish during weekdays
  • Have an enticing photo (like we mentioned at point 1)

 

buzzsumo

 7. Recycle Old posts

Since you already put in so much effort into writing your blog post, you should recycle them every once in a while. This will give additional traffic to your posts. You actually won’t need to worry about fans seeing old posts again, chances are some of your fans are new to your page and might not have seen those posts before.

A quick way to actually do that is to use our Post Planner app, you can easily recycle posts with a few clicks.

 

Post Planner app

8. Be Human!

This is one of the best tips I can give you. Be human! Don’t treat Facebook like another promotional tool for your blog; think like your audience is eager to learn from you. Show your appreciation to them by putting in the time and treating them like they are VIPs!

So, these are just 8 ways that can help you get better visibility for your posts and get you more traffic. Let’s hear back from you. Which ones have you implemented with success?

Aaron Lee is the Grand Master of Customer Delight at Post Planner, a platform that makes it easy to increase Facebook engagement. During his free time, he shares his fun adventures at AskAaronLee.com.

 

 

How to Create a Simple “Like” Campaign on My Facebook Page for €1 per day

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Do you struggle to get people to like your Facebook page?

Don’t worry you are not alone. I get asked this question every day by people just starting off with Facebook ads.

Below is a step by step instruction for beginners who want more Facebook fans. This post is written for small business owners who want to spend €1 per day.

1. Access Your Facebook Ads Manager

ads managerIf you don’t have the option to access the ads manager here, you can access it HERE.

Make sure you are logged onto Facebook as yourself and that you are admin on the page that you want to set-up the ads for

2. Set-up Your Account

If you have not used Facebook ads before you will have to set-up your account. You will need a credit card in your name to do this.

The easiest way to do this is set-up your details when you have created your first advert.

 

3. Setting up Your Likes Advert

From the ads manager you can select “create ad”. This will give you a drop down list of options:

LikesSelect the goal you have in mind. In this case we want more “LIKES”

vow likes

You will have the option to select the page that you want more likes for. Then you can start following each step:

Step 1: Select Your Images 

Facebook will automatically choose your cover image from your page, but you can also use another 5 images. You have a few options:

  • upload your own images
  • Browse Your Library
  • Find Images: lets you find free to use images

image

Just make sure that you use an image that people will identify with. If you are a carpenter, share an image of your work, a baker share great pictures of your cakes or a dress shop, use pictures with happy women in your dresses.

Tip: If you use images with happy people in your ads, your new fans will connect easily! Please ensure that you don’t have anymore than 20% text in your ad or Facebook won’t approve it!

Step 2: Craft your copy and choose your placement 

You need to tell people why they should like your Facebook page. Use the space provided to do this.

Tip: look at the ads in your own newsfeed and decided if you would like the pages and if so why? What did they say that made you click LIKE?

copy

Here is an example. I have selected free images for the ad and I can  see a preview on the right hand side.

You also get to choose where your ads show. Mobile newsfeed, desktop and right hand side. If you are spending as little as €1 per day I recommend you switch off the right hand side ad, as they may get fewer actions – but please feel free to test it first!

Step 3: Targeting 

Next step is to target the people who you want to like your page. Below is the wedding cake example.

I have selected my location, age, gender and interests. I can even target by relationship status, which means I can target only those likely to buy wedding cakes.

If you are new to ads I recommend you play around with targeting to see the options available.

targeting

Step 4: Name your ad and give the ad a budget 

Now that you have set-up your ad, you need to give it a name that you will easily recognise. I also recommend you set the ad for a certain period, just in case you forgot and it ran beyond your budget

campaign

 

On the right hand side Facebook will tell you the estimates daily reach. It’s not exact, but you get a good idea.

Choose optimize for page like and let Facebook do the work for you.

Once you place the order, you will be asked for your credit card if this is your first time!

Once the advert is running you will be able to see the performance in your ads manager. This is the topic for next week’s post – measuring Facebook ads!

If you are struggling with Facebook ads, please contact me for more information about our Facebook ad management service.

 

 

10 things You Can Learn about Social Media Marketing from Marriage

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MarriageThis may seem like a really random and strange headline for a blog post. Just to put you in the picture, I’m ten years married today.

Throughout the day people have been congratulating Jason and I on making it this far. This got me thinking about how much has happened in a short space of time as a couple as an individual and from a business perspective.

The day we got married we received lots of advice about the secrets of a happy marriage and how to be successful along the way.

The advice was very much like the advice I give my clients about managing their social media. I listed them out and saw the similarity straight away.

#1 Share Similar Interests

Sharing similar interests has definitely helped me to bond with my husband over the years and when work time is over we love nothing more than to jump into our fishing boat and go for a drift on the lake beside our house.

The same can be said for the people you connect with in business via social media. If you really want to connect with new fans, followers and customers you need to find a common interest.

What makes them tick? Not just in business, but in life as well. Use your social media channels and email communications to be professional, but personal and ask questions. Here you will learn what makes your audience tick and it helps you generate personable messages that are linked to how you can help them.

#2 Make a Commitment

In my opinion this is the corner stone to a successful marriage. If you are going to get into a long term relationship with someone you better be committed.

The same can be said for your audience on social media. There will be days that your community won’t speak to you and have nothing to say and there will be days when you wonder why you bother at all.

Like any partnership you have to make a commitment that you will work hard to make it work. You won’t always get it right and we are all learning along the way, so go easy on yourself.

#3 Build & Maintain Trust

The most important word here is “trust” and without it you are on shaky ground. I know it seems like another obvious point, but you have to maintain trust to deal with things when life goes south.

Building trust with your community is just the same. Let them see other sides to you and your business. Value their opinions and help them with their problems. You can do this by creating great content that will solve their issues and if you keep doing it they will come back for more.

#4 Be Consistent

Hmm, this has never been a problem for me in my relationship and as a couple we are pretty consistent and always know where we stand with each other. For that alone I am really lucky.

Being consistent with your social media is not always easy. Life gets in the way, the phone is ringing, emails are dinging and facebook is spinning. There is so much for us to learn and multiple ways to connect with people.

How do you do all of this and run a business? My advice is to choose one social media channel at a time, make sure it’s the right one and master it. Once you know how to use it and you are getting results, be consistent.

Post at the same time every day and share the same great level of content that you always have. I have been doing this for over three years now and it means my business has grown beyond the kitchen table.

#5 Pay Attention

I love this one. Many times when I am having a “conversation” with Jason I’ll tell him he needs to pay more attention to me. Funny, he says it goes both ways.

So true you need to pay attention to the changes happening in your space. Keeping up with it all can be overwhelming.

The people you need to pay attention to are your customers and community. What are they saying and what are they asking? How can you help them? If you don’t I promise you will lose them.

#6 Always Engage

I remember my Dad saying in his wedding speech (56 mins long!) “never go to sleep on an argument”. I live to that mantra to this day!

Even if someone only retweets a blog post or comments on your one of your social media sites, always engage. There is nothing worse than taking time out of your day and getting no acknowledgement for it.

Be yourself and if the comment is negative, please deal with it.

#7 Keep Polishing the Silver

Following on from my own Dad’s advice on marriage, my father-in-law told me to keep polishing the silver. I had no idea what he was talking about at the time. Ten years down the line I finally get it!

If you want to have an active and engaged community you need to work at it. This can be hard, especially as your community grows bigger. You are only one person, but you need to put into place the support systems that you need to keep engaging and delivering to your community.

Finding new ways to connect and engage is essential and cross channel marketing is something you should consider to keep peoples interest .

#8 Be Open to Solving Problems

Everyone has times in their lives when they have problems that seem to take over their whole world. As a good partner you do your best to support them and find the solution that will solve the problem.

As a business owner and marketer this is how you have to start thinking. Stop pushing sales and advertising messages under peoples noses on social media. That is not what its all about. You need to fins out how you can help.

Blogging is a great way to do this and you can use social media to amplify your message. Be assured that the problem you are answering for one will help the many.

#9 Learn From Your Experiences

If I had $1 for every time I learned something from my 10 year marriage, I’d be a millionaire.  Life is always changing and people come in and out of your lives as a couple but learning from each experience and growing together is what makes it special.

If you have tried to use a social media channel and it has not worked, ask yourself why? Have your expectations been too much or did you not make the commitment to really try the in the first place.

The best place we can learn is from our failures. I have had many both in life and business, but I am sure of one thing and that is the best things in my life have come from my failures.

#10 Be Human

Last but not least and the best advice I ever got was from my Gran, a wise lady who is still with us today. Her advice is that no matter how crazy life gets and no matter how much is going on around you its important to BE HUMAN.

This was good advice and I see it every day in business and especially in the social media space. We are constantly bombarded with content and information and many times you may feel like your head is in a real tail spin.

The best way to make connections with people on social media is to be human, be yourself and act out of a genuine desire to help your community. I promise this is what will make you stand out – it is how I have managed to build solid and successful relationships online with people all over the world.

Oh and before I forget – go find the one you love and give them a big hug :-)

wedding

I hope you enjoyed this post and learned something new to help you with your business. If you liked this post I’d really appreciate if you would share it on your social media channels and please come and visit me on mine.

 

 

5 Top Tips to Help You Create the Ultimate Twitter Profile

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Eggs Profile Of all the social media channels that you can use for your small business, Twitter is the gem! It’s fast, targeted and lots of fun plus a really great way to connect with people who will buy your products and services.

One of the biggest turn offs and reasons that people don’t follow accounts back is the way they look and what they say. Here are 5 5 Top Tips to Help You Create the Ultimate Twitter Profile.

ALERT: Don’t forget, like any social media channel you choose to use it is not going to drive sales into your business immediately and there are a number of things you need to take into consideration.

First of all you need to have a Twitter Profile that looks good, connects with people and clearly tells them what you do. Let’s dive in!

Use a Clear Profile Image

Every day I manage Twitter accounts for both my own business and my clients. It is amazing to see how many accounts get set-up and people don’t even do the basics right.

Think about how you want people to view you. Would you really wear an egg on your head when you go out networking?

Use a presentable picture of yourself and if at all possible “smile” you” have no idea how that helps. Here are a few examples of some nice people I just connected with. Twitter Bios Katleen and Frank both used really clear profile images and I can see that they are real people.

Notice the Twitter account in the middle? I did not follow this account back and it’s not because I don’t like bars (I’m an Irish girl) it’s because there is no face to the account.I have no idea who is behind it and I want to connect with people.

Tip: If you want your brand to connect with people on Twitter, don’t use a logo!

Create a Cover Image that Pops

If you are not harnessing the power of visual content by now, you are missing out BIG time.

Presenting your brand visually means you are sharing bite sized pieces of content that people can connect with straight away. What is your business all about?

Think about what you are selling and how you are presenting your brand to the public. Apart from anything else, having a cover image that pops evokes trust with people before they decide to follow you back.

Check out this cover from my Australian friend (and visual content rock star) Donna Moritz  Donna CoverTip: It’s really easy to create stand out cover images, all you need is a sprinkle of enthusiasm, a love for your business and a few handy tools.

Create a Bio that You Would Follow Yourself

Seems like simple advice, right? Have a look at your bio right now and ask yourself if you would follow you.

Your Twitter Bio is one of the first things that people will read about you. Do you want to stand out or melt into the background?

Don’t be afraid to let some of your personality out but you need to make sure you include the key words that you want to be found for.

What will make you stand out from the crowd? Have you won awards are you featured in any high profile blogs? Put some real thought into this. How are you going to increase your credibility now that you have been found?

Here’s my friend Linda Flynn of Flynn Admin. She recently set-up a VA business and she is looking for clients who want to free up more time so they can focus on their business. Linda Flynn Tip: Use keywords in your Bio that people will be looking for. Lindas profile is very clear. She tells me that she is a VA (now I know what she does) shares that she is a business award winner (credibility) and she has recently started a Twitter chat called #VirtualBizHour which means she is an active Twitter user and is likely to interact with me too.

Learn from the Professionals

It may seem a bit obvious, but there are millions of people all over the world leveraging the power of Twitter and they are doing it really well.

Whether you have been using Twitter for years or you have just started, you can always learn something new. I recommend you make a list of the top influencers in your industry and have a look at their Twitter Profiles.

I’ll bet you any money they have checked the last three boxes.

influencers Tip: When you are happy with your bio, reach out  your influencers and say hi, chances are they will say hi back especially if you have gone to the trouble of creating a stand out Twitter profile.

Use the Tools

There really is no reason in this day and age that you cannot have an effective Twitter profile. Using tools will save you time when you come to manage your account.

If you want to create a fabulous cover image I would highly recommend Canva. It is a free tool (unless you buy images) and there are heaps of ideas that you are free to use.

egg  Tip: Get creative with your visuals by using the tools available to you There are two other tools that I use on a daily basis that I will be writing about seperately, but I do recommend you look them up now.

AgoraPulse: is a platform that will help you manage your Twitter Profile when you are going full steam ahead and if you have a team it is one of the best management tools*

*Disclaimer: I work for the AgoraPulse team but take my word for it, you’ll love their tool.

ManageFlitter: I use this tool to manage client accounts and my own to keep them squeaky clean and to build a relevant and active following of people I want to target.

Conclusion

Twitter is one of the best networks to connect with your prospects. If you really want to stand out and make an impression follow these top tips and watch the followers flow in (I have over 500 new followers this week)

Do you use Twitter? Share your user name in the comments and let’s connect

A Guide to Social Media Etiquette

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If you’re looking to expand your business in today’s market, you cannot be mute online – this is an overly broadcasted fact and much known secret to the marketing world. Nor can you be overly outspoken, because no one likes Spam, not even if it is filled with cute puppy pictures.

Knowing what the right social media etiquette is for each of your online skins is crucial, especially for young companies wary of building a bad reputation.

But the freedom to choose how you want to look is unique to 21st century advertising. Now, you can create your own cult of online fans via Facebook, if you keep your targeted Facebook audience up to date.

If you are looking to get fast information about your company – hot, fast-fading deals, Friday perks, fun pop quizzes, etc. – then Twitter is the way to go. It’s informal but informative.

Other websites, like Google Plus, help you keep track of all your other sites and keep a sort of safeguarded home base as you branch out and advertise a visual narrative on Instagram or Pinterest. Remember, with all of these websites, learning the proper etiquette is the most important thing.

Here is a quick run down of all the channels and some tips that might help you. Do you agree with them all? What would you add?

Social Media Etiquette Guide

 

Facebook 101: The How & Why of Facebook Groups

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Facebook 101As some of my readers already know, I frequently ask fans and subscribers to send me their questions. The reason I do this is so that I can write blog content that helps them as oppose to writing an article I think you may like.

This week Ciara asked How to create a Facebook Group as she is launching an online membership site and wanted to have somewhere secret and secure for her fans to network, ask questions and share their ideas.

How to Set Up a Facebook Group

There are many different types of Facebook groups and when I started looking at my own list I was surprised at how many I have joined over the years:

Groups

It is great to have access to all these groups and I get so much value from many of them, but it is also the time to so a little housekeeping!

Step 1: Creating Your Group 

From the left hand-side of your newsfeed you will see what I call the menu bar. Here you have pages, apps, interests, groups.

Groups 2

You select the create group option from the menu.

2. Setting up Your Group 

After you have carried out step 1, you will see the following box appear:

Group 3

Decide on a name for your group. If you already have members for the group you need to be “friends” with them on Facebook.

Then you have three options:

Public: Anyone can see this group, it’s members and their posts

Closed: Anyone can find this group and see who is in it, but the posts can be seen only by the members. If you find a group like this you have to request to join

Private: Only members can find the group and see the posts – this is a good option for those of you who want to run a group for a paid subscription product that includes a private Facebook community.

You also have an option to give your group an icon

Group 5

Private Groups: As a group moderator if you want to manually add fans you will have to be friends with the people you want to join. However, this solution does not suit everyone and some of us like to keep our profiles for friends and colleagues.

To get around this you can send the link of the group to your membership and they can request to join. This way only you can add them to the group and you also ensure that only those on your subscription can access the group.

To find the link all you need to do is open your group and copy and paste the group url and embed it in your message to new members.

Tip: shorten your URL using bit.ly so it looks nice and tidy: http://on.fb.me/1pujDh

Group 4

Once your group is set up Facebook shows you the elements that you need to complete and you have a few options to personalise it as well.

Group 6

Why Set-up a Facebook Group? 

Facebook groups are a great way to connect with a community that you have been building for a while.

They can be used for sports and social clubs, interests, business and beyond.

For me the biggest advantage of groups has been the opportunity to network with other like-minded business people working in the social media space.

I also have plans to produce my own online training products for social media beginners this year and part of that offering will include a private Facebook group where members can help each other and get access to resources, ask questions and get the help they need to grow their business using social media.

What Makes a Successful Group? 

As you saw earlier I am a member of many groups. In my mind the ones that work the best are those with a clear structure. This includes pre-planned daily updates and interaction from the moderator/owner

I also believe that is important that people feel they can be free and open in a group. There is no point in feeling like you cannot ask a question.

One of the most frequent thing I see people saying is “sorry if this sounds like a stupid question” – there is no such thing as a stupid question and the face that you are asking it means you are willing to learn and that should be celebrated by the person/people running the group.

So, what about you? What are your top tips for running a Facebook group?

 

 

Is Hosting A Facebook Fan Page Party of Any Value For Your Facebook Page?

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Spam 2Facebook fan page parties! A concept that fills some marketers with utter dread and then there are the small business owners who get value from them.

The first ever Facebook fan page party that I attended was hosted by Mari Smith way back in 2011 and this is where I got the first few likes for my business page!

How Does a Facebook Fan Page Party Work?

If you were to run a Facebook fan page party all you do is update your page with a post like the one below:

 

The aim of the post is to build likes for your page and the pages of your guests and to find new people to network with. Each person who takes part is supposed to like the page that is hosting the party, share a link to his/her Facebook page and like the pages of all the other guests at the party.

Like any party you need a good host and often times these events draw all sorts of spam to a page. I’ll go down through the problems in a little while.

There are some really good examples of Facebook fan page parties that I have attended in the past. Check these out for examples:

Social Catapult 

 

I enjoy Vanessa’s party so much so that we have become firm friends and I have made so many new connections via her page. She is a true professional and her fun and frivolity help people to connect with her.

Ravi Shukle 

 

Ravi is another awesome guy and shares all sorts of great content about Facebook marketing. He is really fun and you should check him out for tips and tricks!

Kim Garst 

 

Kim runs a great party every Friday. Her target market is women and to be honest I think the girls prefer the parties to the boys – (that is only my own observation).

When Should You Join A Facebook Fan Page Party?

I received a lovely email from one of my subscribers to say she loved the idea of the parties but just kept missing them due to time differences. (this post is for her)

The nice thing about the parties is that they often go on for a day or two over the weekend. I know Vanessa re-shares hers at the weekend as many people are online at that time.

If you are genuinely interested in the business that is hosting the party and really want to make good and new “human” connections then you should definitely join them. There is no harm in making new connections. Don’t forget you never know who someone else knows so take it easy before you make a judgement.

I also think that for small business owners with no marketing budget that it is a good way to meet new people and learn about other businesses.

But Does a Facebook Fan Page Party Ad Value to my Business

Ok, now we get into the nitty gritty. We have covered how these parties can be a good way to connect and discover pages that you may not have done but like anything in life there is a downside.

I decided to pose the question on my personal profile to see what people would say. Here is the feedback I received – just click on the comments to see the thread :-)

It seems that people are on the fence. Here are the issues I have with the parties:

SPAM: When someone comes along to my page and says I liked you so now you need to like me back. This is really uncool and just think about it, would you actually say this to someone if you were standing in front of them?

Unreal Expectations: Some people expect a fan page party to generate fast likes and leads for their business. I have bad news for you, it does not work like that at all.

Impacts on Your Page Reach: The trouble with these posts is some people consider them spam and will hide them from their newsfeed which creates negative impact for your page

My friend Ravi asked the same question on his page yesterday and he kindly said we could embed his post here:

 

Check out all the feedback he received about it.

If you are going to take part in this kind of activity on Facebook, you have to ask yourself this question – what is your motivation and will it impact negatively on your page reach and the impression that others have of you?

On a personal note I have given up hosting and attending as I have a different focus with Facebook and use it to build my list, but I hope it has been helpful for my readers and perhaps we can get some debate going.

What do you think? Have you generated any business from these parties or are they a waste of your time?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How To Use Save on Facebook And Curate Awesome Content

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save featureAre you using social media to market your business?

If you so you are likely consuming a huge amount of content to keep up and stay ahead of the game.

Let’s face it though, scrolling through your newsfeed can be a full time job. There are hundred’s of great articles that you could be reading, but it’s likely you don’t have the time to read them all there and then.

Facebook has just made our lives easier by introducing save on Facebook.

This new feature lets you save the following updates:

  • links
  • videos
  • places
  • Music
  • Books
  • Tv
  • Events

Here is a quick video to help you:

 

Save

 

Store Important Articles For Later

  • Useful & helpful

One of the most effective ways to connect with people in your industry is to share their content. The content that does the best is that which is useful and helpful. People are searching the internet daily. Become the person who curates that content for them.

Save 2

As you fly through your newsfeed you can save the articles that you think would be useful and helpful to your fans, followers and subscribers.

Here is a post from my friend Scott Ayres. “5 Quick Ways to Get Readers to Share Your Blog Posts” – this article is helpful and useful. I’ll implement some of these steps when I have finished this blog post and I’ll share it with my fans, followers and subscribers.

  •  Entertaining

Most people who spend time online like to be entertained. Think of yourself at an event, if you are entertained by the people who are hosting you will remember them. The newsfeed is the same and if you are really good, your content will get shared.

If you come across entertaining content that has already got lots of interaction, you can save it and curate it for your page later.

  • Interests

What are your fans interested in? Conduct a Graph search and when you discover the pages that you fans like you can scan the content and save a bunch of it for the next few days.

Here is an example. I know that business women are a target for me on Facebook. However, sometimes it’s good to know what those women like.

In this search I have looked for pages liked by women who like Kim Garst.

Now, it is important to note that I know Kim and I’m 100% about her quality of fan so this search is pretty accurate.

Save 3

I have opted to receive notifications from these pages in my newsfeed ongoing, so that when they share something my fans will like, I can quickly “save” for later!

Discover New Authors And Create Influencer Lists

  • Make New Connections

Have you ever paid real attention to the people who are commenting on Facebook post updates?

Analyzing what people say on the posts you save and finding a common connection will help you to discover a new connection you never had before.

Save 4

Here is an example from a post I saved for later. See how Blume has commented on this post? I have replied but taken it a step further and discovered  and liked her amazing page and business.

I know that Blume is interested in Social Media and chances are she will share content that I like and can build further connections with.

  • Curate shareable content

Finding great content is what makes you stand out online. If you can source articles, videos and useful information that will help your audience, they will be coming back for more!

Save 5

Here is an example of a post from Social Media Examiner. As you can see, the article has a lot of interaction and most noticeably they have lots of shares. This is one to bookmark and save for later :-)

  • Comment on important blogs

Blog commenting is a great way to make new connections and increase your visibility. Use the “save” feature to identify shareable articles, comment on blogs and create a list of great authors and influencers.

To take it a step further you should connect with these people on your other Social Media channels to nurture the relationship.

Check out all these people who commented on a Postplanner blog – you never know, but your next best client or referral partner could be right there in front of you.

Save 6

Curate Content for Other Channels

Facebook is great when you know how to leverage it. However, curating content for other channels is just as important.

The “save” feature on facebook gives us another way to discover and curate great content that can be used on Twitter, Google+, LinkedIn, Instagram and more.

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If you are using a scheduling tool like Buffer you can take your articles from your saved folders and schedule curated content to your other channels.

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Try the “save” button today and tell us what and who have found in the comments below :-)

 

 

 

 

How to Create Attractive Facebook Offers For Your Salon – That Customers Will Claim

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As a company we have managed 100’s of Facebook pages for our clients across a broad range of industries.

Lately, we have been getting great results for hair & beauty salons by implementing a few simple steps and strategies.

My Salon

Where to Begin

If you have been using Facebook for your salon for a while you may be frustrated at the lack of interaction. You are not alone and many of our clients suffered the same.

Before you give up on facebook, go back to the beginning. Map out what you want to achieve and start with the end in mind.

I always advise clients to focus on three areas

1. Grow My Audience – we use a number of strategies to do this

2. Gain Their Trust – this is going to be essential if they are going to buy from you

3. Get Their Business – once you start to achieve step 1 and 2 you will be taking more appointments than you can handle

Create Great Offers

Creating great offers is the profitable part for local salon’s and indeed this applies to many local businesses.

Over 49% of Facebook Fans like to claim an offer, save money and get a deal on Facebook*.

* word of warning – like any promotion don’t overdo it or you will turn people off! 

Creating Your Offer

To create an offer, select the offer option where you would normally update your facebook page status.


Offer 1

Once you do this the following window will open in front of you.

Offer App

Facebook makes it very simple to fill in each section. As you can see above, as you change each element on the right, you will see the preview in the left so review the text and image until you are happy.

Use a Title that will make your fans take action: OFFER ENDS THIS FRIDAY! CLAIM NOW

Quick Tip: If you are looking to create compelling ad copy, have a look at offer/deal websites to see how offers are constructed.

Here’s an example from Pigsback.com

Simon Sweeney

Be Clear

Be clear about the offer and what it includes:

  • Cost
  • Expiration Date
  • T&C’s

Use Great Graphics

This is the part that get’s most of my clients. They are really busy in their salon running their business and sitting Facebook every day is a chore.

We use a really handy tool called Canva. You can try it HERE

Using strong images and bright colors will get the attention of your fans and it also helps you to look really professional without the need for a graphic designer.

Here’s one we did in less than 5 minutes:

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Have you tried Facebook offers in your salon? Let me know if they have worked for your business in the comments below.

 

 

 

 

 

 

 

 

 

 

Facebook 101 – How To Get More Likes for Your Business Page with Ads

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Facebook is one of the most targeted and cost effective ways to attract new customers. I spend my days managing businesses pages and ad campaigns. I’m a self-confessed Facebook addict and like you I am always learning!

A few of my clients have asked me to write content that will help them so in the coming week’s and month’s you will see real results on my blog from campaigns that we are running.

We will also share with you the things that did not work and show you why. There are systems to follow, but at the end of the day you are marketing to people NOT numbers – don’t forget that :-)

Facebook 101 – How To Get More Likes for Your Business Page with Ads : 

Have you used Facebook Ads? Perhaps you have tried and can’t quite figure it out. This post is a live example of a campaign we are working on for a client. It is at the very beginning of what is commonly referred to as split testing.

System: 

Following a proven system will help you to attract more fans and make more sales than you can imagine on facebook.

I follow this system – The 3 x G’s of Facebook Marketing

 

  • Grow My Audience – Know who they are, where they are and what they like
  • Gain Their Trust – Have fun and get to know your fans
  • Get Their Business – When you are targeting the right people and building a trusting relationship, fans will be happy to buy from you

 

Today I am sharing a very small, but significant example of how we are helping our customers.

Goal:

  • Grow the Fanbase
  • Generate brand awareness
  • Engage fans with fun contests, build a subscriber list, run offers and special campaigns, Get customer feedback
  • Increase Sales

Facebook Ads Manager: 

For this task we are using the Facebook Ads Manager. If you are new to Facebook advertising this is the platform you will likely use.

To build the likes on the page we have set a daily test budget of €2.50

  • Campaign 1: Targets retail customers
  • Campaign 2: Target hairdressers & beauty therapists

Creative: 

Use simple ad copy and striking images that will get the attention of the people you are trying to target. Facebook gives you an option to use free stock images and you can ad as many of these as you like!

Ads image

Set-up a 10 – 15 variations of a Like ad for split testing based on the following:

  • Different Image
  • Different Copy
  • Interests
  • Location
  • Age
  • Placement

 

Testing Results: 

Once you have set up 10 – 15 variations of your ad you should run it for 24-48 hours. As you can see below one of our ads performed better than the others. Keep in mind that we are not targeting a custom audience, this is a simple ad to get more likes to your page based on your preferred target market.

This show us what graphic people like and what copy they responded to. It is helpful to take note of this for your content later.

Reba Ads

By split testing the ads you can see that the first one has performed the best. After 48 hours I paused the other ads and left the performing ad run.

We are a week into this campaign and the click through rate has started to decline slightly so now I have refreshed the ad copy and creative to see if we can get a better CTR. Although at .20c per page like I am quite happy (and so is my client)

The real test will come when we start to promote sales messages to this audience. Right now we are working on building and audience and cultivating a relationship that will be built on trust – once you have that, people will buy.

Don’t forget the THE G’s

  • Grow My Audience – Know who they are, where they are and what they like
  • Gain Their Trust – Have fun and get to know your fans
  • Get Their Business – When you are targeting the right people and building a trusting relationship, fans will be happy to buy from you

If you have any questions please pop them in the comments below :-)

 

 

 

 

 

 

 

 

 

 

Growing Your Legal Practice on Facebook – Interview the Expert #015 Jacob Sapochnik

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JacobHave you ever wondered if it is really possible to get business from Facebook for your legal practice? Well, it is and here is real life proof.

This week I had the absolute pleasure to meet with Jacob Sapochnik aka The Enchanting Lawyer – and yes he is really very enchanting.

Jacob has been marketing his business online for some time now and as a result he has built up a reputation that has other lawyers looking for his advice. In this interview I asked Jacob what it takes to build the kind of presence he has and what Facebook and social media mean for his business.

Listen to the Full Interview 

For more details and to connect with Jacob see the links to his website and Facebook Pages

http://www.enchantinglawyer.com/
https://www.facebook.com/myimmigrationlawyer

 

 

 

 

 

Getting Better Conversions From Email Marketing – Interview the Expert #014 April Heavens-Woodcock

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AprilApril is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast of America.

This week I had the opportunity to interview April and ask her all about Marketing Automation and Email Marketing. Running these types of campaigns requires meticulous planning and April shared some insights with us.

Do you know how to segment your lists? I get emails all the time and some are from people who have been marketing online for many years, yet I am still surprised by the number who do not listen to my actions or lack of actions when I receive an email.

Follow Aprils tips and connect with your list like a PRO!

Get the full interview HERE

 

 

 

How To Manage Negative Comments On Facebook – Here’s How AIB Bank Did It!

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Have you ever received negative feedback on your facebook page?

Did you know how to deal with it?

Negative feedback and comments are difficult for any of us to stomach, but knowing how to deal with it and responding in the right way will help you to stand out on social media.

What Does Negative Feedback Look Like?

Just for clarification there are a number of ways your page can get negative feedback:

  • Hiding Your Post : When Fans choose to Hide a particular post
  • Hiding all Your Posts: Fans have an opportunity to hide all your content
  • Spam: Fans can report you for spamming
  • Unlike your page: unliking your page is recorded as negative feedback

Receiving negative comments on your page can be quite upsetting. My advice is, don’t feed into it.

Here is How AIB Managed Negative Comments

Even large companies get negative feedback, especially banks!

Recently AIB, an Irish bank launched the first in a series of hangouts to help customers. First of all I have to say it’s great to see how larger corporates are really harnessing social to “help” their customers.

As you can see the bank got some pretty strong comments, it is not surprising based on what has been going on in our banking system in the last number of years.

For the purpose of this post, I am asking you to focus on how the negative feedback and how the comments have been dealt with.

AIB 2

Invest in Training

Clearly the bank have invested in their staff by providing them with excellent training. The name behind the brand is clear and people know that they are talking to a person – not a logo! If it were me, I’d take it one step further and feature the social media team on the facebook page so fans get to know them.

As a business owner you should prepare staff with if they are going to manage your facebook page.

If you want to have a strong and progressive presence on Facebook and Social Media in general you need to invest in training.

Acknowledge the Comment

In my experience acknowledging comments can go one of two ways. Either you will add petrol to the fire or you’ll get a pretty decent response. Sometimes people say things in the heat of the moment and people react based on emotion.

Roisin works for the bank and I think she is pretty awesome! See how she has interacted with the comments below. The response time is quick, and the actual response is very calm and matter of fact.

As the conversation continues, it gets more chatty and from an onlookers point of view this is fun too.

I also love the way Ryan has acknowledged that he appreciates AIB’s efforts on Social Media. As a facebook user he appreciates that a large corporate has taken the time to be present but also they have taken the time to care enough to respond.

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The thread continues, but Roisin is handling each comment perfectly! It’s important to hold your head high, outline your goals and reason for posts, but show other people watching that you take the time to reply to each person whether the comment is positive or negative.

Learn Something From the Comment

Life is full of negativity and people react, especially on social media. Instead of getting upset, think about how you might learn from the experience.

In the first comments above, a discussion has taken place about virality of posts and what started out as a negative comment has turned into a very useful piece of user-generated feedback!

What do you think? Did Roisin do a good job managing a negative comment on Facebook?

Tell me in the comments below ~ Jenny

 

Overcome Social Media Overwhelm – Interview the Expert #013 Mike Gingrich

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Mike G

Mike  Gingrich is a Facebook, Social Media, and Online Marketing Strategist and helps businesses improve lead capture, grow sales, and boost online marketing. With 10+ years building marketing strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C markets.

Mike leads the content marketing and social media efforts of TabSite, host a podcast for SMB’s on online marketing at HalftimeMike.com, and speak at conferences and corporate trainings on Facebook Marketing and Online Marketing strategies.

Whether your goals are awareness, leads or conversions Mike can help!

Check out my recent interview with Mike and find out how you can avoid Social Media Overwhelm.

To find out more about the Doable Social Summit CLICK HERE

 

 

Facebook For Business – Turning Ads into Conversions

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Facebook gets its fair share of battering from small business owners who are disgruntled that they have to pay for ads to reach fans.

I hear you! But let me ask you this, when was the last time you got free advertising in a newspaper or on radio?

Would you expect that kind of advertising to come cheaply?

Facebook ads are very powerful and especially when you use them right. Imagine if I told you that you can measure conversions on your website for every penny you spend when your using Facebook for business!

I’m going to show you how to set-up a conversion pixel and give you an example of a test campaign that I set-up for a client recently.

What is a Facebook Conversion Pixel?

Simply put a conversion pixel is a small piece of code that is placed on your website so that when you run ads from Facebook to a landing page you can track what actions your visitors took. You will need to make sure that you place the code on the success page of your site.

I’m not going to make this post too technical so stay with me :-)

How Do I create a Conversion Pixel?

Conversion Pixel

First of all you will need to access your ads manager. On the left hand-side you will see a list of options. Here is a screen shot of what mine looks like.

Select Conversion tracking from the list and you will see the option to create a Conversion Tracking Pixel. As you can see from the screenshot you have a few options for the results you need to track.

Conversion Pixel 2

Once you choose the objective, Facebook will provide you with a piece of code. My advice to you is to copy and paste the code to a text doc for later.

Conversion pixel 3

What To Do Next?

You have your code, now what? This is where it can get sticky for some people and when I started using these codes I made a few mistakes until I got it just right!

You need to paste this code between the <Head> and </Head> . If like me you use WordPress I have a great plugin for you to use – Facebook Pixel Conversions for WordPress.

Conversion Pixel 4

Facebook Conversions Pixel for WordPress is a great plugin. All you do is install the plugin and then you will see the option to place your code in the right place.

This is great for people like who often get scrambled looking at lots of code! Here is what the plugin looks like on your Wordpress dashboard.

Conversion Pixel 5

Creating Your Facebook Ad

Once you have created your Facebook ad and made sure the code is on the right page, you need to create your Facebook ad.

Conversion Pixel 6

Select Website Conversions and you will see that your pixel pops up under the web address that you are promoting. You then go through the steps of creating you ad.

Check Out Some Results

Here is a screen shot of a test ad that I set-up for a client recently. Once I followed the steps above and created my ad I could track the success for the client.

Conversion Pixel 7

Normally when you run an ad to your website you can see the amount of visits. The ad above got 74 website clicks and of those 65 converted.

The goal here was to get people to register for an online booking form. Over half turned into immediate bookings and for those who did not book? We have their email addresses :-)

I promise it’s not rocket science. All you need to do is decide your goal and market for it using the power of Facebook ads.

 

 

How Much To Charge for Virtual Assistant Services

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Some Background

Hello, my name is Jenny Brennan and I own and run Virtual Office Worx based in the West of Ireland. I’ve included a view from my office to inspire you to see that you can work from anywhere in the world!

I set up my virtual business over three years ago. Having left the corporate world and city for a better quality of life in the countryside to raise my kids, I wanted a way to make extra an income that would fit MY life. In all the years that I worked for other business owners and corporations I always felt something was missing.

It was a huge sacrifice to leave a job that was permanent, pensionable and profitable. However, I always knew there was more that I wanted to achieve for myself and my family.

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Living the life I want and running a business from Lough Corrib, Ireland 

In 2011 the recession in Ireland had really taken hold and as a family we needed the extra cash to survive.

Start-up phase

As a new business owner you will spend much of your time carving out what your value proposition is. What makes you different from the millions of VA’s around the world, and how are you going to ad real value to your clients? Firstly it’s essential that you jot down all your experience. I wish I’d done this it would have given me more confidence in my worth at the beginning.

Define a goal for yourself. Set-out what you want to earn in the year and break that down into quarters so that you can set achievable targets.  Naively I thought I would make the same as I had in my corporate job and thought that because I put up a website work would come flooding in!

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Having fun with selfies at my new office! 

It may seem like a great idea to take any piece of work that gets offered to you and believe me at times I made this mistake. The outcome of which meant I was frustrated and felt undervalued.

How Much to Charge for Virtual Assistant Services

You may be wondering what you should or can charge for your virtual assistant services. In the beginning I charged an hourly rate of $20 per hour. I was happy that I could make a part-time living and have the life I wanted to live.

Doing your research is very important, but please don’t procrastinate over what other people charge. Think about how you are different and what makes you stand out from the crowd and how you can add real value to your clients.

Here is what my Year one rate card looked like:

$20 per hour – Virtual Assistant Services

That was it! One sentence and one price for everything. As a VA you may say that you can do anything for anybody and this is true. I want you to dig deep though and think about the “anything” and the “anybody” what do you really want to do and who do you really want to work for?

Increasing Your Rates

Don’t waste time waiting to charge what you are worth. Establish the type of client you want to work with and what type of work you are willing to do, this will help you become clear when selling your services.

Going into year 2 of Virtual Office Worx, I knew I had to do something radical about how I was charging and the customers I was attracting. My husband and I decided that he would go back to full time college and get his qualification, which meant I became the main earner.

The start of 2012 was exhausting. I was burnt out from doing anything for anybody, chasing money and trying to fight to prove my worth. This experience crushed my spirit and damaged my self-esteem.

A large part of marketing you virtual business has to be done online! To do this successfully you will need to get a grasp on what social channels to use and master them.

Invest in Yourself

Starting with Facebook, I took a course with Mari Smith. Mari is a Facebook marketing expert and just at the right time she started to market a free one hour webinar about using Facebook to grow your business online. I was overwhelmed, yet excited and signed up for her course straight away.

Mari Smith

Jenny with Mari Smith At Social Media Marketing World 2014

Once I had completed the course, I realised that there were millions of businesses all over the world who could do with my help. I started to offer Facebook marketing services. The downside was that most small business owner could not afford my prices.

The conclusion to this was again to change target market and look at how larger companies with budgets could benefit from time saving services. Being specific about the services you offer will help you to define your audience and allow you to charge more for your services. As a result of taking this course I started offering Facebook management and increased my rates to $27 per hour.

Here is what my packages looked like in 2012

Facebook Marketing Management $27 per hour

Virtual Assistant Services $20 per hour

Great, now I knew that if I filled a 40 hour week I had the potential to make and average of $800 – $1000

Attracting High Value Clients

Taking your business to the next level may be daunting. You may feel like you are excluding many opportunities. I felt this way in the beginning too and I won’t lie there is a transition period.

Your love of your chosen niche and all that goes with it is the secret to your success. Don’t be afraid to stop offering the services you don’t enjoy.

Networking is the easiest way to build your VA business and fill it full of clients who value what you do and are willing to pay for it. In order to attract those clients you need to understand their business and the challenges they face on a daily basis, no better way than to network with people who look like your target market.

In 2013 I met my first high value client on Twitter. I was chattering about Facebook as usual when I received a tweet from the CEO of a Facebook Marketing CRM.

My passion for Facebook as a platform had come across and my client identified that I was offering the services he needed.

As a result of attracting high value clients, I have hired a part-time VA and teamed up with great partners in my business who amplify our offerings. I solely concentrate on working with clients like Emeric who value my knowledge, ability, passion so that we can develop social strategies, outreach programs and content development plans.

Here is what my packages look like now:

Executive Assistant Packages $1000 – $4000

Social Media Packages $1000 – $3000

Consulting $147 per hour

Content $100 – $500

E-Marketing $247

Building a Virtual Business takes time and there are many learnings along the way. All of these are individual to you.

The most valuable thing you can do for your VA business is to have confidence in your ability, be specific about the market you want to work for, invest in your development and education and take pride on our industry.

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Do you run a VA business? What do you struggle with? Have you found your value? 

Please leave your comments and feedback below ~ Jenny

Zero Moment of Truth – Interview the Expert #012 Marcus Sheridan

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MarcusThey ask, you answer. This is one of the philosophies that Marcus Sheridan teaches his clients every day. Do you really want to make an impression on your website visitors? Then you need to listen to this interview.

Marcus Sheridan shares his story of how he saved his pool company from near bankruptcy. If you are frustrated that you are not getting real leads from your website you need to take the steps that Marcus shares in this interview.

What’s your secret sauce? What does that mean? Listen to the interview below!

To connect with Marcus please visit him HERE

 

 

 

Facebook For Business – 19 Facebook Pages You Should Like & Follow

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Facebook is by far my favorite social media channel. There are so many great ways you can use Facebook for business to build your brand and connect with the people that really matter.

Here are a number of great pages that that will help you market your business on Facebook. Everything from strategies to tools, engagement, visuals and list building. I have given you a synopsis of each page and what value you can expect to get from each one.

They are not listed in a particular order, not even alphabetically – I LOVE them all :-) If you click on the cover pictures you can LIKE the pages too!

Razor Social 

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Managing multiple Facebook pages is a major daily task. On top of all of that, you need the tools to make the most of your time. Ian Cleary is CEO at Razor Social and boy does he know about social media tools. I highly recommend you subscribe to this blog and follow Razor Social on Facebook for all the latest tool news.

AgoraPulse

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Agora Pulse is an advanced Facebook Marketing & CRM platform. As a tool it will blow your mind. Everything from Facebook Apps, to publishing, reports and more. If you are managing a team I highly recommend you try it out. Check out their Facebook page for great content that will help you with your Facebook marketing.

Mari Smith 

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Mari Smith is a leading Facebook Marketing Expert. Author of The New Relationship Marketing and Facebook Marketing an hour a day, there is very little that Mari does not know about Facebook! I love how her personality shines through in everything she does and shares. What really makes he stand out is her passion for helping people to succeed.

Jason How 

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Jason How is an up and coming Facebook marketing expert. His wealth of knowledge around the more detailed aspects of Facebook ads is priceless! He shares real tactics to help you use Facebook effectively and profitably!

Alex Houg

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Alex Houg is CEO at BlitzMetrics. He is an inspiring young entrepreneur who started his first online business at 14. He travels around the world training young graduates so that when they graduate, a job is more likely.

Jon Loomer 

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If you are not investing in Facebook ads, you should be. Jon Loomer is the go to expert for businesses and social media experts all over the world. He can show you how to do things with Facebook ads that will leave you speechless. If you want to convert sales on Facebook, then I highly recommend you follow his blog and keep up to date with his facebook page.

Kim Garst 

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Kim Garst is CEO of Boom Social and lives and breathes what she teaches people. If you follow Boom Social on Facebook, I promise you will get nothing but value and inspiration for your business. This lady knows how to look after her community and shares great tips and advice to help you cultivate yours.

Grandma Mary – Social Media Edutainer

Grandma Mary

Did you ever think that you could learn about Facebook marketing from Grandma? Well now you can. Grandma Mary is the alter ego fo the very talented Andrea Vahl. She’s funny, helpful and you will learn heaps about Facebook marketing from her. She can be a little bit cranky, but underneath that exterior lies a sweet lady happy to help you.

Mike Gingerich 

Mike Gingerich

Mike is CEO of Tabsite, a Facebook App platform. If you want to design great apps that will excite your fans you should visit Mike’s website. A big lover of all that is social, Mike shares great content with you in mind. Check out his Podcast Half-time for interviews with great social media peeps.

Social Catapult 

Social Catapult

If you are looking for fun and frivolity, mixed with great social media tips and advice, Vanessa is your woman. Never one to miss an opportunity to help her community, Vanessa shares great advice on how you can make the most from your Facebook page. Another great example of someone walking the talk!

Socially Sorted 

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In case you have not noticed visual content is here! If you have a Facebook page and you want to make it POP! Follow Donna. Socially Sorted show you how to get more referrals, shares, reach and results for your business.

Amy Porterfield 

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Of all the Facebook experts out there, Amy really stands out for me for the amount of free content that she shares with her audience. The quality of content in all of her free trainings, podcast and webinars are second to none. If you want to build a relevant list on Facebook of people who will buy from you, Amy is the lady to follow.

Postplanner 

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As a facebook page manager the single biggest challenge you have is finding great content that will get shared. Curating good content is a fine art and Postplanner have it down to a tee. This facebook app curates all the best and most viral content from all over the internet. Save yourself buckets of time and try it for FREE today!

Social Media Examiner 

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Social Media! It’s a jungle out there. Mike Stelzner and his amazing team at Social Media Examiner are the masters at sourcing the best social media writers around. If you need to know how to do something on Facebook, I urge you to like this page. As well as a great Facebook page, you can find weekly podcasts, great newsletters and tips to keep you on top of your game.

Ravi Shukle 

Ravi Shukle

Apart from being a really good friend, Ravi is an awesome guy! He shares great relevant content that will really help you market your Facebook page properly. An engaging and helpful person, Ravi makes it his mission to help his fans and friends. I encourage you to like his page and say hello – he says hello back!

Spiderworking 

Spiderworking

Amanda Webb runs Spiderworking and trains SME’s to use social media. She shares really great how-to videos every week and they are fun too! If you need to know how to do something on social media, go and check out her page. You won’t be disappointed.

Ana Mendes 

Ana Mendes

Ana Mendes is based in Portugal. Another great friend and Facebook marketing enthusiast, Ana shows us how it’s done. She provides training and consultancy services and shares great content, hints, tips and tricks. Visit her page (even if you don’t speak Portuguese) Ana will say hello and if you have a question, she will answer it!

Social Mouths 

Social Mouths

Francisco Rosales, is the face behind social mouths. He shares so much hep and advice to small business owners who want to generate sales from blogging and social media. Get access to free training “10 mistakes people make on Facebook and how to fix them” – it’s a great resource. 

I have listed 19 Facebook pages that will help you to optimize your time on Facebook. Having spent three years soaking up all I can learn about social media, these are some of my favorite go-to experts.

Do you have a facebook page for your business? Share the link below and I’ll come and visit you ~ Jenny

Virtual Office Worx CLICK FOR A FREE GIFT 

At Virtual Office Worx we help our customers design and implement Facebook marketing plans. I know first hand the time it takes to find content, run campaigns and manage ads so I created this free gift to help you – it saves us almost three hours a week!

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Building a Personal Brand Online – Interview the Expert #011 Kim Garst

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Kim GarstKim Garst is the CEO of Boom! Social. She is the author of The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest and she speaks and trains with business owners worldwide. Kim helps companies identify and build their personal brand online; incorporating the social media aspects and obtaining REAL results for their business in a social world.

Today I had the utter joy to interview Kim for my Interview the Expert series and Kim shared some great nuggets of helpful advice that you can go and apply to your business straight away!

Listen to the full interview here:

You can connect with Kim HERE and I highly recommend you do!

 

 

 

6 Types of Facebook Fans and How to Captivate Them!

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typesHigh quality Facebook fans are your most valuable asset and if you treat each one as they expect to be treated you will build a community that LOVES you!

Luckily I have great fans on my page, I know some of them are watching and listening from the sidelines and then there are others who are real cheerleaders.

Below is an overview of 6 types of facebook fans, what they look like, how they behave and what to do to captivate them. Your goal should be to build a community on facebook that will happily transfer to your list and remain engaged with your brand.

#1 The Secret Spectator

The secret spectator is the fan who likes your page, but instead of engaging with you they are silently looking from the sidelines. They watch what you are saying, but they don’t like, comment or share any of your posts.

One reason for this may actually be that they are shy! Not everyone feels comfortable sharing their opinions or interests in public.

As a brand on Facebook it is a challenge to reach these people and this is due to the new algorithm updates.  Fans need to take action on your content to continue to see your posts.

Encourage them to engage with you by asking open ended questions. This way people are not under pressure to perform and they nearly don’t have to think about the answer. Check out this great example on Postplanner. They get lots of comments on these types of posts.

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  • What was your first job?
  • What kind of music do you listen to?
  • Create rapport through small talk
  • Maintain a conversation by replying and drawing a fan out of their shell
  • Use bright and compelling graphics to get their attention and compel them to take action
  • Inspire people to believe in themselves

#2 Casual Contributors

These fans have the potential to become customers. You have no idea where they are in the buying cycle so I would treat them with a bit of TLC.You may also have customers who interact with your page every now and then so make sure to ask them for feedback on new products and events. These fans will help you make decisions.

  • Reward Casual fans with giveaways, deals and discounts
  • Be consistent so they know what to expect
  • Encourage them to contribute

#3 Discount Divas

Let’s face it everyone loves a bargain! These fans are always looking for extra value. They like your brand and they are willing to buy your product but you need to entice them with special offers. They may be a mixture of #1 and #2

offers

  • Create daily offers
  • Exclusive Fan Giveaways
  • Fan Only Contests
  • Encourage them to share with their friends

#4 The Moaning Minnie

Have you experienced moaning minnies? These fans love to vent and have a good old groan when they are unhappy. People feel like it is safe to air their grievances on social media sites. Fans who moan can be high maintenance and demand a lot of your time.

  • Handle with Care
  • Don’t let it escalate
  • Respond to their grievance within 30 minutes
  • Get them offline – try and encourage them to call you or move the conversation to email

#5 Terrible Trolls

Not unlike the moaning minnie, trolls can wreak havoc on your page if you let them! They love to give out hell about anything and everything, and they have strong opinions.

  • Make sure you are dealing with a troll and not a person who is stressed out
  • Don’t react – avoid getting heated
  • You don not have to entertain other people’s bad behaviour
  • Compliment them – this will really throw them off
  • Block and ban

#6 Fanatical Fans

We all want these fans. They will contribute to your posts, are loyal and will support your vision. Fanatical fans will help you to build your brand by sharing and cheerleading for you.  Ian Cleary at RazozSocial is great at this. He asks his raving fans for feedback and get’s over 41 comments.

raving fan

 

  • Create content that helps them
  • Share third party content that they will share
  • Be personable and show interest
  • Find out what they like and give them more

There you go that’s it in a nutshell!

What kind of facebook fan are you? Like us on Facebook and let me know or comment below :-)

 

 

 

 

 

 

 

 

 

 

 

Modern Day Networking Tips – Interview the Expert #008 Ivan Misner

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Ivan MisnerBNI has been an integral part of my own personal & professional development over the past two years. I have grown so much in confidence and the ability to connect with people whom I can help and vice versa has been incredible.

As a member of BNI, you will learn how to step outside of your comfort zone, and become a better networker. They don’t teach you this stuff in college, so I highly recommend you take a listen to this interview.

Dr. Ivan Misner is the founder of BNI (Business Networking International). A busy man at the best of times, he generously gave me as much time as I needed to ask my burning questions.

Listen to the full interview here:

For more information about BNI you can visit the following places – and I highly recommend you follow Ivan Misner on Facebook!

www.bni.com

Ivan Misner on Facebook 

 

 

 

 

The 5 Cs Of Social Media – Interview The Expert #010 Brooke Ballard

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Brooke BallardToday I had the absolute pleasure and joy to interview Brooke Ballard. Brooke and I met on Facebook a few month’s back via our mutual friend, Mark Schaefer There you have it social media networking at it’s best!

I connected with Brooke straight away as she has a natural ability to connect with people. As a stranger, she welcomed my connection with open arms and we have been friends ever since.

Like me, Brooke is passionate about brands sharing their personality and that they get to know their fans, followers, and readers on a human level. Brooke, undertook a thesis as part of her honors degree, where she learned the real secrets to social media marketing.

Listen to the full interview below and prepare to be blown away – oh and make sure you have a notebook and pen at the ready!

To reach out to Brooke visit her website HERE

Please tell us in the comments below how you connect with your customers using Social Media…

 

 

Join 9 Experts and Overcome Social Media Overwhelm

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I’m so excited to share the details of this event with you!

When I started marketing my own business online, I used to feel totally flooded and overwhelmed by all the options, channels, tools, messages and possibilities available to me and this was on top of running my business on a day to day basis, finding new clients and raising my family!

I used to spend hours trawling the internet for all the answers. In fact I still do and this is part and parcel of working in a fast paced environment that is constantly changing.

Overcome Social Media Overwhelm

I’m delighted to share with you my friends and readers that I will be co-hosting (online) the Doable Social Summit with my friend Mike Gingerich, CEO of Tabsite.

We will be joined by 9 of the world’s leading experts in each of their fields and they are going to guide you on how to get the best from your Social Media Marketing efforts so you can avoid that overwhelming feeling!

There are a limited number of VIP passes which will get you access to additional resources from our speakers and a private Facebook group – check out the details below :-)

speakers

Avoid disappointment and book your ticket by clicking the LINK 

 

 

 

 

3 Quick Tips To Finding Shareable Content For Your Facebook Page

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You are aware by now that Facebook’s organic reach has declined dramatically in the past six months. As a business owner this means you need to be getting more likes, comments and shares on your Facebook Posts if you want to be seen.

Below are 3 quick tips that will help you find more shareable content. Note: I have used our niche as an example, but you can apply this to any niche you like.

#1 Find Viral Photos with Postplanner

Would you love to consistently post photos that go viral on your Facebook page? The key to marketing on Facebook is engagement, and if you don’t get that your efforts will be hampered and fans are unlikely to see your updates.

Postplanner is one of the best tools around for finding shareable content for your Facebook page. See the example below. I was looking for content for Virtual Office Worx’s Facebook page so I ran a search in Postplanner.

I selected the source, which in this case is Social Media Examiner and then filtered by Most Viral photos of all time. Here is the result :

Postplanner search

Once I identified a post that received a lot of shares, I scheduled it to my page giving credit to the source (because sharing is caring). You can see my post below.

Even though it did not get massive reach, it did get some good engagement and started a conversation with my people who like my page.

FB postplanner post

#2 Find Shareable Content For Your Industry with feedly

When you are busy creating content and identifying what’s hot and what’s not feedly will save you hours of trawling on the internet.

I have taken a screen grab from one of my feedly folders. You can see how I have added a number of industry related blogs to it. This feed get’s refreshed every time an author adds a new article.

feedly

Here is an example of my feed for Potsplanner. It brings up all the articles with the most recent first. Take note of the preview button in the image below.

preview

Once I click the preview button in feedly I get a quick look at the post. The part to watch out for here is how many times this post got shared across all social media channels.

Going on that number and the great comments the post got I can safely say that the content is shareable.

postplanner share

Feedly is free and you can try it HERE

#3 Intetesting Pins to Share & Inspire

Pinterest is a really good source for getting inspiration. In a world where we are bombarded with information I find Pinterest quite a calm place.

Pinterest lets you carve through the noise and sort content based on your interest and niche.

pins

This search for Facebook Marketing throws out 100’s of pins. From here I can go into each one individually and see how much interaction it got. If it’s positive I can share this content in my facebook page.

I would always recommend you credit the source in any of your Facebook posts.

Another cool tip is that when you find really great content on Pinterest it might give you inspiration for blog posts. See the Facebook Marketing strategies post? There are over 64 potential blog post topics on this one graphic!

I hope you find these quick tips useful. Please comment below with your thoughts and questions :-)

 

 

 

 

 

 

 

 

 

 

 

Facebook Ads – Interview The Expert #009 Jon Loomer

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Jon Loomer Graphic (1)Well this week’s Interview the expert was a real insight. I spoke to Jon Loomer about how he has become the worlds leading authority on advanced Facebook Marketing and is  now the go-to source for users of Facebook’s Power editor.

Jon talks about how you can allocate a Facebook advertising budget, how to focus on your audience and target people who know you.  Even if you have a small audience now Jon has some really great tips in this interview.

We also had some fun talking about Guiness!

Interview the Expert

To learn more about Jon and how he can help visit his website below: I also recommend that you take his Power Editor course!

www.jonloomer.com 

 

 

 

5 Reasons you are NOT Reaching your Facebook Fans and How to Fix it

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Facebook Reach downLet me guess, you have worked really hard to build up your fanbase and your posting pretty good content, but your just not reaching your facebook fans anymore. In fact you could argue that only about 6% of your fanbase are seeing your Facebook updates – or at least that’s the figure that has been circulated.

There are so many great articles out there about reach and I have included a few of my favorite below, but I wanted to give you 5 reasons that your reach may be down and show you some great ways to increase it.

Facebook Reach Articles that will help

These articles outline some important aspects about Facebook reach , but there is no doubt that even as a small business owner you have times when you need to advertise. Even spending as little as $1 dollar a day will help you reach more people.

5 Reasons Your Reach Has Dropped & How to Fix it

 

#1 Quality Content

Fans love quality content. As page manager’s we often find ourselves under pressure to curate and create loads of content for our facebook page. The idea is that by sharing more frequently we get better reach. However if your sharing low quality content and trying to game the system Facebook will penalise you by hiding your content from your fans. As far as Facebook is concerned it’s all about quality content. Here’s what they had to say.

Every day people see the content from millions of Pages on Facebook in their News Feeds. Our goal is to show the right content to the right people at the right time so they don’t miss the stories that are important to them. As part of that we want to make sure that the best quality content is being produced, surfaced and shared. Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them

I love how Kim Garst from Boom Social shares quality content on a consistent basis that inspires her audience. Notice how Kim’s quotes are bright, positive and branded and they get loads of shares.

Boom Social With Kim Garst

Tip: To improve your Facebook page reach have a look at the last 10 posts in a 24 hour period and analyze the quality of the content. Be really honest and ask yourself if those posts landed in your newsfeed would you be compelled to engage?

#2 Post frequency

Post frequency is something I’ve head talked about a lot recently. In fact this post was going to be all about how often should you post on your Facebook page. When I asked the question on facebook “How Often Should you Post on Your Facebook Page?”

So the question is, does the frequency of your Facebook posts affect your page performance over time? This article shows that’s not necessarily the case Read the full article here to find out why!

Emeric Passion Page

Emeric’s experiment proved that even for if you leave your page for a while it won’t affect your reach.

Tip: Focus on post quality and you’ll find what is practical in terms of post frequency.

#3 Engagement

As I have already said above quality content is really important but once you have figured out the type of content that your fans are responding to engaging with them is the next essential step.

Too often I see pages produce great content, fans leave comments and feedback but then they are greeted by “silence”. If your not engaging with your community on Facebook, watch out because your competitor is just around the corner and your fans will waste nor time going where they will get a reaction.

Here’s a post I shared on my page this week. If you click into the comments on this post you will see how I have received feedback and replied as soon as possible – these are people who have got to know me through Facebook and are happy to recommend me to their friends.

Don’t forget the fans taking action on your posts will increase your reach.

 

 

 

Tip: Look at the interaction you are getting on posts and see how you can help your audience or develop the conversation 

#4 Graph Search

I think Graph search is a great way to help if your having creativity blocks. You can find out what your fans are actually interested in. Here’s an example:

Interest Lists

 

 

 

 

 

 

 

 

Here I can search for the interests of people who like my page. This will help me in a number of ways. Now I know what things I can talk about and what people are actually interested in – it’s not all about ME and my services, even though I share content that helps you I also like to get to know my fans a little better and these searches help identify topics when I am planning content.

See the arrow on the right? This is where you can change your search :

  • Pages liked by people who like YOUR PAGE
  • Pages liked by people who like YOUR COMPETITORS / Other PAGE
  • Favorite Interests of people who like YOUR PAGE
  • Favorite Interests of People who like YOUR COMPETITORS / Other  PAGE

Have a go and see what results you get!

 #5 Facebook Ads

Yes Facebook would like you to spend money to reach your fans. Every day I hear people giving out about having to reach their fans and I get it, why should you have to pay to reach the people you paid to like your page?

The fact is Facebooks ads when done really well can be one of the most cost effective ways to let people know about your products and services. I must stress though I am not a big fan of using the ads to sell. I am currently using the following system.

 

  • Attract New Fans
  • Engagae them on my Wall
  • Use ads to build my list

Recently I have been experimenting to see which type of ads works best. In my business I have so much content to share with fans and readers that building my list with people interested in marketing their business on social media and Facebook in particular is my main goal. This is how I am using Facebook ads to reach people who may want my help.

I have touched on 5 main points here and it really is a general overview of 5 Reasons that your NOT Reaching your Facebook Fans and How to Fix it. I will be go into each heading individually in the coming weeks and months and share the stories of my clients successes so you can learn to build your profile online, generate more leads for your business and save time to focus on growing your business.

I ask only one thing of you at the end of this post. Please comment below and tell me what is working for you on Facebook at the moment. We love to hear the success stories!

 

 

 

FREE Facebook Content Calendar (With over 20 FREE Tools & Resources)

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GET MY FREE CONTENT CALENDAR AND SAVE £ (1)Is your Facebook marketing taking up your whole day? I understand that you have a business to run because like you I always found that Social Media was the biggest TIME SUCK ever!

Now I use a whole range of tools  and templates that help me and my clients to be a lot more effective and productive when using Facebook and other Social Media networks. Anytime I have worked with a client or delivered training on Facebook people have loved this simple Facebook content calendar.

 

Content CalendarIt includes a sample of the content you can post on your Facebook page and over 20 FREE tools and resources I use to save me heaps of time every week.

To get your FREE content calendar just sign-up via the form below. I will not be spamming you, but I would really like you to join my community and send you a copy of our blog every week. I only write actionable and helpful content and rely heavily on your feedback and questions so PLEASE ask them and I will answer them via the blog.

YES! I want to save a minimum of  3 hours every week on Social Media – SIGN ME UP

Please send me my FREE Content Calendar

* indicates required




 

 

Facebook Marketing in 10 Minutes a Day – Is it possible?

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Facebook in 10 minutes a day!Facebook Marketing in 10 minutes a day! Is that even possible? I’m here to tell you it is and to prove it all you need to do is listen to my latest podcast with Josh Parkinson of Postplanner.

If you struggle to find great content to share on your Facebook page, Postplanner helps you by generating all the greatest content from across Facebook in your niche. Now you can stop spending hours trawling other pages and trying to figure our what’s shareable, fun, engaging and different!

The Interview:

Try Postplanner:

All you need to do is CLICK HERE and try it for FREE

Finally I want to say a HUGE thanks to Josh for giving of his time to talk with me.

What To Do Next?

One of these three things :-

  • Please share this podcast on your social media channels
  • Comment below
  • or Sign-up to the blog

 

 

 

 

 

Twitter Automation – Avoid Twitter Time Suck with This FREE tool

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#OwnTheMoment

Social Media Can Be a Time Suck!

Running a business is full of daily challenges and the biggest resource we have is our time. I’m always hearing client’s complaining that they don’t have enough hours in the day, they know Social Media is really important but they still struggle to give it the resources or time it needs.

But There are Always Tools to Save Time…

Each week I’m going to find you a tool that will save you time in the long run. There may be some setting up from the outset, but like anything once you have a system in place you will save hours on the other end!

I love Twitter and I could spend all day on it, but to be brutally honest I don’t have the time to tweet constantly. One of the ways in which I save an hour a day is to plan in advance the content that I’m going to share with my followers and I use Twitter Automation tools to do it.

#OwnTheMoment

I was having a chat with my good friend Dave tonight and he told me about #Ownthemoment an automation tool for Twitter.

What does it do?

You can plan to tweet around key events for the next few months. All you need to do is select the dates you want to focus and choose the event types.

Own the Moment 1

It may look pretty basic but for a busy business owner it goes a step further. Choose one of the event dates and the tool gives you a sample tweet or a prompt to engage with the event hash-tag.

#OwnTheMoment.clipular

You can of course choose to advertise on Twitter but that’s for another day. What cool Twitter Automation tools do you use?

I’d love you to share your favorite time saving social media tools in the comments below.

How Do I share Content from Facebook Business Pages I Like to My Own Business Page?

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As a business owner you will see great content on other pages in the same industry as you that are getting shares, comments and likes . Often times you will want to share that content onto you own page.

Recently a client of mine asked how to do this, so here’s my answer, written especially for her. Rosaleen owns a number of retail outlets in Mayo and you can catch up with her at Little Angels and Hopscotch.

Use Your Facebook Page as your Business not Yourself

To do this you will need to access your business page. Either click on the drop down menu (see the orange arrow) or click on the page you want to manage in the left side bar.

Step 1

Once you access your page this is what you will see. You want to click on Edit Page and select “Use Page as Hopscotch Children’s Clothing” (your page name)

Step 2

As you can see below I get the option to use my page as my brand.

 

Step 3

 

Step 5

 Now you need to search the pages your brand likes:

Step 6

 Once you do this the pages you have liked as your brand will start to show in the home feed of your page:

Step 7

Now Rosaleen can share, like and comment on her favorite content from pages that are relevant to her business as her brand – this is a great way to increase brand awareness and instead of taking someone else’s content you are giving credit to the source.

 

Do you interact with other pages as your brand? I’d love to know how I can help you so please leave your Facebook query below and I’ll include it for a “Hoe To” post.

Facebook Page Redesign : What Does this Mean For Your Facebook Page

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Facebook is at it again! More changes coming with a new newsfeed design and now the announcement of the Facebook page redesign . I got very excited the other day when I logged on and found that I had the new newsfeed it’s fresh and current, and all the content that comes into my feed looks brilliant.

As a user I’m excited but last night when I saw the latest update for pages my heart sank… but only for a minute! It’s tough keeping up with all the Facebook changes at times, even for someone like me who’s used to working with it all day.

Ok, so here’s the drill. I’m going to give you an overview of the changes coming and what it means for your facebook page but specifically I am going to look at one major concern that admins seemed to have and why there is no reason to worry.

Facebook Page Update

Eek! The two words that send shivers down the spine of any Facebook admin. Why? because it means as well as running multiple pages, designing apps, coming up with rock solid content, engaging with our communities we now have to grapple with a new update from Facebook.

What does the new Facebook Page update mean?

Facebook Page Update

Actually it’s not at all a big thing really. A simple reshuffle of where everything sits! The new look Facebook page is in-line with the newsfeed that is being rolled out.

All of your posts & updates will now sit on the right-hand side of your Facebook page, which basically means that your page looks nice and tidy, and all your content is consistent.

Your business information will be visible to your fans on the left-hand side of the page. Here you have some great real estate that will include your about section, the number of likes on your page and a space for your website URL, it also reminds you that you can “invite friends” to like your page.

Admin tools are on the upper left-hand side of the page making it easy and fast to access what you need when you need it. There is a new “This Week” section which will show you how many news likes you have, notifications, basic insights and any ad campaigns you might be running.

All of these updates are good – but wait!! Where are my apps going to sit? Enter mass panic stations and admins up in arms. Panic not my friends for this new update is good news for those of you who use and develop apps.

5 Reasons This Is Good News

 

1- More Focus on Optimizing content for Newsfeed

Users access your content in their newsfeed. If your using apps to run contests and build lists you should absolutely be doing it via posts that will be seen by your fans in the newsfeed. There is a teeny tiny minority of fans who actually visit your timeline in the first place.

Now what you need to do is craft a nice post with a strong call to action that will encourage your fans to visit your tab “link” – yes this is where you will send your fans to your apps. On the upside you’ll also have one less graphic to design for the tab graphic .

I asked Emeric Ernoult what he thought about the new design. See his comments below:

Tab Apps

“According to our data, almost all traffic to page applications was coming from posts on the newsfeed or mentions on owned channels such as email lists, blogs, websites, etc. The traffic coming directly from a tab on the page was insignificant. So the fact that the tabs are going away (or at least not as visible as they used to be) is not going to change much. Page admins were, and will still be, using apps to recruit new fans, gather emails from existing fans and that did not, and will not, happen because a tab is on the page. Keep in mind that your page only gets around 1.5% of traffic on the page itself.
Page admins will still need ways to increase their fan base and qualify them, this will not change. And the new design really makes the page content much more visible and easy to scan (thanks for the return of the one column view!). So if you post a piece of content about your app and pin it to the top, the visibility will be much better.”

2- The Majority of Users Access Your Apps via Mobile Devices

If you watch your insights and listen to the latest trends I’m sure you know how important mobile is to your Facebook marketing efforts and so optimizing content to convert is essential.

I’ve been using apps for over three years now, and early last year started to promote them using mobile friendly url’s in posts. By doing this I started to see an increase in CTR on many of the pages I admin because generally speaking  the majority of pages that I admin get are accessed by 50% – 90% from a mobile phone, tablet or other mobile device.

I also asked Mike Ginerich of Tabsite what he thought of the new design:

Tabsite Apps

“The biggest key with the change is the increased need for Page Admins to recognize the importance of using Page posts with links that include the Smart URL. This is how they will drive traffic from the News Feed to their tab apps. It isn’t really a change but with the 111×74 tab app image not being displayed in the new layout, there is now an absolute need to recognize that the central way to intersect with visitors is the News Feed and those with the Smart URL solution have the greatest opportunity since giving mobile, tablet, and desktop users all easy access to the tabs is critical”

See the update is not too bad :-) All you need to do is use a mobile friendly URL and your fans will land straight into your app where of course they will take the action you desire.

3- Spend a Little – Get A Lot

I know most people don’t want to hear this, but yes Facebook ads are an absolute must and the free ride is OVER. If your going to the trouble of creating killer content  and designing great apps you really need to invest in some advertising.

It’s targeted, great value, and if you know your fan base well you will get  big bang for your buck!

Quick tip: If you want to get the most from Facebook ads, make sure you are creating great content that your fans will love, and that will encourage new raving fans. Build a large audience so when you launch that app/offer/freebie you get better conversion.

4- Pages To Watch

Pages to Watch ImageFacebook started to roll out this feature late in 2013, and now it will be rolled out to all page admins. The feature will give you the option to watch other pages in your industry. Perhaps you like to keep an eye on what the competition are doing or want to stay up to date with influencers in your industry, and this is a good way to do that. However please don’t get too bogged down by your competition on Facebook. 

 

 

5- Optimized Graphics

Graphics and images are a great way to get your audience’s attention and the new look Timeline will encourage you to make the most of your images. I am always telling my client’s to use catchy attention grabbing images for their timeline that will stand out in Fan’s newsfeeds.  There are many free tools that will help you to do that. Take a look at this example from Kim Garst at Boom Social – check out all the shares!

Boom Social With Kim Garst

Here are some handy tools to make your graphics slick, colourful and entice your

1- Skitch : Great little tool for grabbing screen shots and editing them with bright arrows and other calls to action and

2- Pic Monkey: I love this tool, it let’s you design bright images, quotes, facebook banners and edit your photos

3- Canva – One of my favorite social media tools is a step up on most graphic tools. If your like me and change your mind like the weather this is a great way to make colourful graphics that will stand out.

 

There you have it 5 reasons that I think the new design is good news. I highly recommend using apps to attract new fans, build your list and help you convert sales.

Before you go please leave your comment and share this post with your followers.

Ciao for now!

Going Outside Your Comfort Zone to Find Your Story – Interview The Expert #006 Chris Brogan

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Chris Brogan ImageWhat are you passionate about? Think about this for a moment… To connect with your customers you need to go outside your comfort zone or to other verticals to find your story. Do people see themselves in your story? If they do then you have found the connection.

In this recent interview I had the absolute pleasure and joy to interview Chris Brogan.

Chris is Publisher and CEO of Owner Magazine, a business magazine helping you improve your worth by growing your capabilities and connections. He is a sought-after keynote speaker who has addressed crowds of thousands, been on the Dr Phil show, and once presented to a princess. Chris has consulted with companies you know like Disney, Microsoft, Coke, Titleist, Pepsico, Google, Motorola, and many more. He is the New York Times Bestselling author of six books and counting, including The Impact Equation, with Julien Smith. He lives in northern Massachusetts, where he frequently plays Minecraft with his kids. (www.chrisbrogan.com)

Chris tells us how we can really create what we want for ourselves by giving and helping others without the expectation of something else in return.

Interview The Expert

If you’d like to connect with Chris (and I highly recommend you do!) here are his details

Website: www.chrisbrogan.com 

Twitter: @Chrisbrogan 

Before you go I’d love if you would leave a comment below and tell me what you thought of the interview.

Many thanks for visiting!

 

 

 

 

 

Social Media Explained – Interview The Expert #005 Mark Schaefer

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Mark Schaefer imageSocial Media Explained

Are you clear about what you do? Do you know what makes you different? Now is the time to stand out in today’s world by being individual and because you are unique your audience will find you.

Wouldn’t you just love to have social media explained in a way that is easy to understand, show you how you can drive sales and tell you how to find the time to do it all?  I have good news, because now you can.

Social Media Explained

Social Media Explained is a new book released by Mark Schaefer, International speaker, author and marketing consultant to some of the world’s biggest brands.

This is the fourth book that Mark has written, and I recommend you read it. Before you do however, listen to my interview  with Mark. There is so much learning in this podcast and Mark was very generous with his time, advice and passion for his subject.

I also asked Mark about Klout, and is this really a good way to measure your online activity – listen to find out.

Interview The Expert

Connect with Mark 

If you enjoyed this podcast I would love if you would share with your peers and colleagues, oh and of course subscribe to the blog so you don’t miss next week’s interview.

 

 

 

Facebook Marketing Lessons from Grandma – Interview The Expert #004 Andrea Vahl

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Andrea Vahl ImageThis week’s Interview the Expert was a real pleasure for me. In the early days of social media adoption for my own business I came across Andrea Vahl and loved the way she explained Social Media in a simple way. To inject some fun and explore her inner comedienne Andrea created her alter-ego Grandma-Mary who is a real hoot, and she will teach you plenty of facebook marketing lessons.

Author of Facebook All-In-One for Dummies, social media strategist, speaker and coach there is not much Andrea can’t tell you about using Facebook to market your business, and  you will even have some fun along the way!

Why Listen to this Interview?

If you have a small business with limited resources and time, Andrea shared some of her top tips to help you generate more ideas on how you can reach more of your ideal customers using Facebook.

During our conversation Andrea outlined how important it is for marketers to understand how to use Facebook as a tool and emphasized the importance of creating your own great content that will get shared by your fans.

 Interview The Expert

You can listen to the full interview here:

Adding Value

Last week we spoke to Jill Holtz of mykidstime.ie, and she outlined how important it is to build a trusted and engaged brand on Facebook. In this interview Andrea takes you that step further and highlights the importance of adding value to your fan base by creating really great content. If you have customers who are sending you reviews and testimonials, why not turn them into great weekly review features on your page – go that extra step and use this Canva (it’s FREE)

Why not start a blog about how you are helping your customers and share those updates on your Facebook page. It’s easy to  integrate video testimonials with Facebook too.

Time Saving

For those of us spending time managing Facebook accounts either for our own businesses or for clients, we struggle with time – or lack of it! Andrea shared some of the tips below.

Activity Calendar – know what you will post and when for the weeks and months ahead. Identify the times that you will RT on Twitter, comment on blogs and interact on other Facebook pages.

Editorial Calendar – Plan your blog posts and content creation processes well ahead of schedule so that you don’t lose focus of what and when you need to be publishing.

We had some fun recording this, and we had some giggles in there too! I highly recommend  you connect with this great lady – you won’t be sorry.

Connect with Andrea

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Building A Community on Facebook Demystified – Interview The Expert #003 Jill Holtz

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Have you decided to use Facebook as a marketing channel for your business? Chances are you have a goal to build a large community who will have enough trust to buy from you at some stage in the future.

Last week I had the absolute pleasure to interview Jill Holtz founder of MyKidstime.ie . During the conversation Jill shared her expert tips about how she started her business and has built a community of over 100,000 fans with a PTAT of over 300,000!

Building a community on Facebook Demystified is the title I use to describe this heart on the sleeve and very honest account of how Jill has experienced such success.

Jill touches on a number of points that are absolutely necessary if you are to experience what she has.

Build a Trusted Brand

Building a trusted brand is the first thing you will need to focus on. As Jill explains this is not something that happens over night. Staying focused and understanding that if you decide to build your brand online that you are in it for the long haul. MyKidstime was established in 2007 and Jill, and her team decided to go the digital route in 2011, so it has taken three years of hard work to get to where they are now.

Another valid point Jill made was not to forget the “marketing” element of social media. Consider whether your customers are online and if so where they spend their time. Social Media is a fantastic way to market your business and the best part is you can measure your activities easily.

Content

The second aspect of success on Facebook is content. In Jill’s case she has no issue with generating great content that her fanbase love. You need to consider if you have enough content to share with your fans that will keep them interested long enough to build that trusted community. Consistent posting is also essential. Despite the recent changes with Facebook’s algorithm Mykidstime have used the changes to their advantage to explore their insights and really understand what type of content their fans enjoy.

Engagament

Finally the third and most important ingredient for your success – engagement! Fans will expect a pretty instantaneous response to their comments and queries, so ask yourself if you have the resources to be there. This is how you will nurture a relationship with potential customers who could also become your best referrers. Don’t focus on pushing sales all the time, that will come as you build a trusted brand.

Jill explains how she uses a variety of social media tools and resources to manage her growing community.

If you’re looking for further inspiration and help marketing your business on facebook listen to this interview with Emeric Ernoult, CEO at AgoraPulse

PS – Before you go I’d love if you subscribed to the blog and we will send you a weekly update with social media tips that will save you time and increase your bottom line.

 

 

 

 

Facebook Marketing Apps – Interview The Expert #002 Emeric Ernoult

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Emeric Graphic (1)If you are using Facebook to market your business, you will know how important it is to run events, promotions and competitions to keep your fans engaged with you and your brand. Most small business owners don’t have the budget to have a specific Facebook marketing app built for their facebook page and yet they still need the flexibility to serve their fans. I have great news for you Agora Pulse will do exactly that.

As a fully integrated Facebook CRM platform Agorapulse not only lets you create great apps that are mobile friendly, but you can also review what you competitors are doing, analyze your stats and get access to all the information you need in a few clicks.

Emeric Ernoult CEO of AgoraPulse agreed to join me last week for a chat about his entrepreneurial journey and the development of AgoraPulse to date. His story is akin to so many entrepreneurs out there and having had a number of failures he explains how you can apply your learnings to your next project and become a success.

Interview The Expert

Facebook Reach – Is a topic most Facebook marketers get very worked up about. I asked Emeric for his insights into how you can measure the right metrics and get the best results for your Facebook marketing. Whether you believe it or not, Facebook is still a cost-effective and powerful way to reach the people who have already liked you.

Emeric gave an in-depth overview around this topic, and I recommend you listen to the interview to find out more.

Agora Pulse Features: 

Agora Pulse has a great range of FREE tools you can use before you decide to sign-up. I recommend you give the barometer tool a spin!

I really enjoyed interviewing Emeric and learnt so much about the value of Facebook Marketing. He even shared a few new features coming in 2014. If you are looking for a Facebook App to run a great looking contest that will deliver results, look professional and go easy on your budget – Agora Pulse is the tool for you.

Connect with Emeric 

 

 

If you enjoyed this interview and learned something new, it would be great if you would share it with your network or feel free to leave your comment and tell us about your favorite tools

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5 Ways to Stop Worrying About The Competition on Facebook

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THIS WEEK   ×ProofreadAre you worrying about the competition on Facebook? In all honesty this is a natural reaction though, but don’t get so obsessed with “the others” that you lose your focus – this is not a great plan, take it from someone who knows.

I’ve spoken to so many business owner’s that spend too much time looking into the next field that it paralyses them from doing anything.

I feel that pain because I used to do the same, but this year I am GOING FOR IT!

Do you ask yourself these questions?

 

  • What is my competition doing?
  • How many fans do they have?
  • How much business are they generating from Facebook?
  • How much time do they spend on their Facebook Marketing?
  • Do they “buy” likes? (I’ll come to this later)
  • How much do they spend on ads?
  • What content are they sharing?
  • Where do they get their content?

Every time I get asked one of these questions I think of one of my favorite quotes-:

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Of course you can learn from your competition, but don’t get so focused on them that you forget about what you need to be doing.

Here are 5 ways that will help you to stop worrying about the competition and take control of your own Facebook Marketing.

#1 But My Competition Is Doing Better – STOP

Really? How do you know that for sure. You don’t know how many leads they get from Facebook or how many of these leads are converting into paying customers.

We all have a different perception of success.  If you see a competitor page with 1000’s of Likes is this what you are bench-marking yourself against?  Their likes may not be high quality, and many page admins get caught up in the vanity of numbers. So what “CAN” you learn from the competition?

About Section – Look at your competitions “About Section” and see if you have filled yours in effectively. This is a great piece of real estate that tells people more about you and your business.

About Section

Update Frequency – Analyze the number of updates that your competition post. Posts only have a short time to be seen in the news-feed, so frequent posting is advised – but don’t over post or you’ll alienate your fans

Engagement – How much engagement do they get? Engagement really is key to success on Facebook, this is where you have an opportunity to build a relationship with your fans. Look at the number of engagements your competition gets per post and what type of posts they get the engagement on. Users on Facebook like to be entertained, educated and responded to.

The engagement on this post cost me less than €5 and I received 23 website clicks, 6 new relevant likes and 5 new email subscribers – not too shabby!

engagement

Custom Tabs – Are your competition using custom tabs? What added value do they have that you don’t. Giving away a free e-book or special offer is a great way to build your email list and further develop the relationship with your fans. Include a sign-up form for people who want to hear more about your business.

Custom Tabs

Competitions – How many contests are your competitors running? Are they timeline contests or run on apps. Contests are a great way to engage and reward your fans

The new feature on Facebook called “Pages to Watch” let’s you  add your competitions pages. This will give you a weekly overview of how many likes they are building by, but not much else. Personally I don’t find it a ground breaking addition and I fear people might get obsessed with the numbers game.

Pages to Watch 1

You will find this option in your admin panel then simply add the pages you want to watch.

Pages to Watch 2

 The main reason I don’t like this feature is because Facebook are prompting you to advertise for more likes based on the numbers your competition have (see the bottom of the graphic). I’ll cover this a bit later, but you really should focus on attracting quality fans that will “LIKE” your page.

There are some great third party tools that you can also use to analyze your competition.

#2 Plan

Having a plan is going to be the secret to your success. Here’s a post I wrote in early January “Social Media Planning 2014 – 5 Hot Tips To Help Market Your Business”

Points you can list before you start :-

  • What are my goals? Increase sales by X% – Increase Engagement by X% – Build fan base by X% – Build list by X%
  • Audience – Who are they and do they spend time on Facebook?
  • Frequency – How often will I post and do I have the resources?
  • Content – What content can I share that will entertain, add value and educate my fans?
  • Budget – What is my Facebook ads budget for the year – it’s imperative that you have one no matter how small to start. This is due to the newsfeed changes, but as you can see from my example above a little can really go a long way!
  • Design – Who will set-up and design my page – what ongoing design costs might I have?
  • Competitions – How often will I run them and what prizes will I give?
  • Lead generation – What strategies will I use to drive traffic to my website, increase sales and build my list? Will I use automation tools?

Once you have brain stormed this one you can start to create a content calendar to keep you on track. 

#3 Your Audience

Stop focusing so much on the audience of your competition. If they are doing well and have a highly engaged audience the chances are they worked hard for it, so don’t compare your beginning with someone else’s middle!

Here are some things you need to think about:

  • Is your audience on Facebook? – Test this by breaking down your target market in Facebook’s Ads Manager.
  • Are they inherently social? If they are social you need to create content that will get them talking, liking and sharing
  • What kind of a journey are you taking your fans on?
  • What is your ultimate goal?
  • What are their interests?
  • How can you help them?

If you can answer these questions your well on the way to finding your perfect audience.

#4 Focus On “YOUR” Page

Focus is a key word that even I have to remind myself to remember. If you lose focus on your own marketing efforts because your so wrapped up with the competition, you are missing out. There is plenty of room in this big online world for everyone and relationships are built on the experiences you share with your fans.

Break down your focus into the following headings :-

Content Creation – How much can you create yourself? If you are a restaurant owner you are constantly creating so taking images and sharing them with your fans will be easy. If your B2B you need to be creating content that will help your audience, whether it be video, blogging or podcasts

Content Curation – What third party content will help your fans? Sharing other people’s content is a good strategy to building your network with influencers in your industry

Scheduling – How much content do you need to schedule. This goes back to what we covered earlier with post frequency. You need to make sure you’ll have enough content to go round without losing quality on your page.

Insights – Focus on your insights. What are your fans really engaging with and how will you create more of that content?  Great post from Emeric Ernoult CEO at Agorapulse on how you can Improve your Facebook Marketing using Insights 

Tone & Personality – Be true to who you are and what makes you tick. Show some personality on your page, your fans will appreciate it :-)

#5 Pay to Play – The free party is over…

Right I’ve said it. Facebook is no longer a FREE advertising platform. In fact it never really was. If you were managing your own page or outsourced it to a marketing company or paid someone in-house – the fact is you were paying for their time.

Facebook Ads are highly targeted and the cheapest way I know to market a business – once you know how! Your competition may have 1000’s more fans than you and the truth is they are likely advertising on Facebook to build their audience.

In the early days of advertising we would place an advert in the newspaper or on radio and hope that our target audience was a percentage of the readership, and we would hope that that percentage might pick up the phone or come to our shop and buy. Don’t get me wrong both forms of advertising can work, and if you have the budget to compliment your Facebook efforts with traditional advertising then good for you.

Facebook Ads are great because they are:

Targeted – I can target people who are interested in my services & products

Custom Audiences – I can upload my customer list, create a custom audience and take it a step further create a lookalike audience and target people who look like my customers – #Strong

Value for Money – If I target well I can get great value for money attracting the right type of fans

When you identify your perfect audience you can start an ad campaign that has a number of objectives

  • Attract new fans
  • Engage my fans
  • Convert my fans
  • Drive traffic to my website

On an ongoing basis you can focus on the first two. Don’t forget about your content though and how it ads value to your fans or the strategies you can use to convert them. I always use the 80/20 rule – 80% third party non-selling content and 20% promotional content – this may vary for you and your competition.

I’ll be writing about each of these topics in the coming weeks in more detail and giving you examples of what has really worked for me. Once you’ve analyzed your competition please follow steps 2 – 5. I’d love to hear how your doing so please share your facebook page in the comments below and let’s connect.

In the meantime don’t forget to shine your fans will love you for it :-) Jenny 

Before you go – I’d really love you to subscribe to my blog! I have a grand plan this year to help you grow your business using social media to amplify your message. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Media Tools – Interview The Expert #001 Ian Cleary

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Ian Cleary GraphicSocial Media Tools are essential for any manager or business owner running a multitude of social media channels. Apart from running your day to day business operations it is imperative that you have a presence online, but with so much choice how do you stay on top of your social activity and focus on the operations of your business?

I was delighted to interview Ian Cleary, CEO and Social Media Tools expert at Razor Social. Ian tells us how he came to establish Razor Social, how he carved a niche for himself in a busy and noisy online world and shares his expert tips on the tools you can use to save time and share your content efficiently.

 

Interview The Expert

You can listen to the full interview here:

Social Media Tools

Blogging: Ian says that most people fail at bogging because they don’t plan in advance. A good start is to sit down and come up with 30 – 40 ideas that you can share with your readers. Think about the problems you are solving on a daily basis and create blog posts to answer those problems. When someone is ready to buy a product or service the likelihood is they will think of you as the go-to expert in your field.

Top Social Media Tools to help you: 

  • Google Keyword Planner  – Read Ian’s ultimate guide for this cool tool
  • WordPress Editorial Calendar – this is a plugin for WordPress users and helps you to plan your content in advance
  • WordPress SEO: You don’t need to be an expert in SEO with tools that so the work for you. I use this all the time and often  rank for my chosen keywords
  • dlvr.it : When your ready to share your content with the world this tool will help you to share your content everywhere

Promoting Content: Writing content is essential but so is promoting it. Ian told us how 75% of his content is promoted on Google alone, and he achieves this by optimizing content and  using some of the tools mentioned above.

Top Social Media Tools to help you: 

  • Agorapulse: Is a fully integrated CRM platform that includes apps, scheduling and monitoring tools. They have just released some great updates that help you save a heap of time and publish professional reports that will knock the socks off any boss or client
  • Postplanner: In my mind is one of the handiest little tools when it comes to promoting content on facebook, and it’s great value for all it does! Oh and they right a pretty cool blog that keeps you on top of your facebook marketing – check it out 
  • Nimble: Ian recommends Nimble as a social monitoring tool. Nimble helps you identify opportunities for you to engage with. You receive a notification every month on who you may need to connect with and keep the relationship going.

Ian’s favorite tools: 

Ok, so this was a tough a bit of a mean question because Ian loves all his tools but below are two he particularly likes.

  • Canva – If your like me and not particularly good at graphic design you are going to love this tool! It’s free to use and helps you make blog posts look professional and branded
  • Brand24 – Is a monitoring tool that will show you within the hour when your name or business name was mentioned, you can use the tool to interact easily with that person and start building more relationships

I really enjoyed the interview with Ian and learned so much. In fact there is so much to know about social media tools that Ian’s blog is dedicated to bringing you the most up to date reviews, help and advice which in itself saves you boat loads of time!

Connect with Ian: 

If you enjoyed this interview and learned something new, it would be great if you would share it with your network or feel free to leave your comment and tell us about your favorite tools

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Virtual Assistant – 5 Ways to Maximize Your ROI When Hiring a Virtual Assistant

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VA 2It’s been a while since I wrote anything about the Virtual Assistant industry, and so I thought it was time to get back to basics. In the past number of years I have worked with some client’s who have come and gone, and then there are client’s who have come to rely heavily on the services we offer here at Virtual Office Worx.

From a VA’s viewpoint my job is to save you time so that you can have more time to focus on the things that drive revenue into your business. It’s ironic that as my own business has grown  so too has my need to use my own service. Having the benefit of being on both sides of the fence, this blog post is written with you (the business owner) in mind.

Are you a driven and successful entrepreneur? If you are, the chances are you never have enough hours in the day. There are many occasions when you find yourself still at the desk or on the phone when you could be out generating more sales and developing your business or even having some time off to enjoy family and friends. Afterall isn’t that what we all want?

Here are 5 ways you can maximise your ROI when you hire your Virtual Assistant  – I promise you will never look back :-)

#1 Make A List

As a successful entrepreneur you write down your goals, ideas and list the things you have to do. Now I want you to grab a coffee,  sit down and take 10 – 15 minutes to write all the things you HAVE to do on a daily basis. I’ve jotted down a few examples of my own list.

  • Research
  • Strategy & planning
  • Sales calls
  • Scheduling calls
  • Confirming appointments
  • Check Email
  • Email Marketing
  • Content Research
  • Curate Content
  • Create Content
  • Promote Content
  • Schedule Social Media Channels
  • Community Managment
  • Identifying Influencers/ New Contacts / Networking Opportuities
  • Bookkeping – (everyone hates this one – but it’s regulation, and you have to do it)
  • Facebook Ad Management – Analysis
  • Team Meetings
  • Diary Management

That list took me less than 5 minutes. As an entrepreneur there are many daily demands on your time. See where I’m going with this? From your list you need to decide what YOU “have” to do, what needs to be done (generally all of the above) and what could someone else do for you?

#2 Learn to Delegate

I get the anxiety around delegation. Running a VA business has given me the opportunity to understand how you feel. Letting go of your precious projects is a hard thing to do but if you are going to be a successful leader you need to trust in your team to support you. Here are some things to think about before you get started:

  • What is the timeline or deadline of your project?
  • How much time do you have to do the job yourself?
  • What would be the impact if the project work does not get completed?
  • Is it important that the results are high quality?
  • Can you afford to fail?

“Stop micro-managing your professional life it’s getting in your way of your success”

#3 Choose The Right Virtual Assistant

I’ve been working in the field of supporting CEO’s and entrepreneurs now for over 15 years. In that time I have learned how to identify if a working relationship will work or not. There have been times that I could not take on a client for a number of reasons,  it was not the right fit or the person was looking for a plug and play solution.

Your Virtual Assistant needs to have the energy, enthusiasm and personality to fit your organisation, and this is the single most important thing to get right. After that your VA can be trained in anything new that may come in the future.

Here are a few things to focus on: 

  • What’s their area of specialty and does it fit with your needs?
  • What are their qualifications?
  • Do you need then to carry out basic tasks?
  • Do they have an Understanding of your industry?
  • Do they need more than one language?
  • What time zone are they on? Could they be working while your sleeping?
  • What have other clients had to say about them?

Options: 

Solo Virtual Assistants work alone and are generally very good multi-taskers but they may have capacity implications so make sure you are clear about the time you need and the turn around you would expect  to avoid disappointment.

Virtual Assistant Teams are a group of Virtual Assistants who generally have a wide range of skills and can pool resources together. This is the model my own business has grown into. We have a wonderful team that includes a copywriter, SEO specialist, bookkeeper, designer and general virtual assistant.  This allows us to offer client’s more flexibility in terms of time and services. As your business grows  your team has the capacity to provide and source the support you need when you need it.

Virtual Assistant Resource Websites have grown in recent years, and there are a number of websites where you can find solo VA’s for any of the tasks you need done.

  • Odesk
  • People Per Hour
  • Elance.com

#4 Education & Training

I cannot emphasize this enough. Training is central to everything you do with your VA. Yes we are multi-taskers and wonderful creatures but we don’t know your business and believe me we can’t read your mind no matter what anyone tells you. Think long-term when you hire a VA. You don’t have time for high resourcing turn over and building a relationship will benefit all parties involved long term.

Like any working relationship or member of staff, your VA needs to be educated about your business, what you expect and the systems you use. What courses can you sign you VA up for? Educating them will not only benefit you but this is a great way to enhance your Virtual Assistants skills for your business.

If you expect a plug and play solution you are going to be disappointed and lose faith in how effective and essential outsourcing to your VA will be. I think some people have a certain perception about Virtual Assistants and no matter where they are in the world, what their skills are, what they charge it really is up to you to make sure they fit your business.

“Virtual Assistants are the backbone to some of the most successful entrepreneurs in the world”.

#5 Communication

Communication is so important, and I can’t emphasize this enough. Remember while you are busy at meetings, making calls, doing interviews, closing sales and planning world domination your Virtual Assistant is sitting at his/her desk  and may feel isolated or unsure of what’s coming next – It’s your responsibility to plan the task list and avoid this happening.

I have a little story about this one. In the early day’s I took on a client and he was a great guy, but communication was not his strong point. We agreed the time required each month, and I outlined what I needed to support him the way he expected. All great in theory, but this client was so busy driving his business, making sales and networking that he always forgot to email me with tasks. Before you ask yes I did pre-empt this and sent regular emails at the beginning and end of each week – but still nothing. This resulted in him calling me 5 minutes before he needed something done which meant he did not get the service we had agreed on. Being reactive as a client is not a good plan. You need to communicate regularly like you would with any other member of your team to get the full benefit of your VA.

“In case your wondering – I fired my client” – Ironically we are still in touch, he hasn’t changed a bit but he is still one of my best referrers :-)

Here’s a process you can try: 

  • Monday – Contact email to outline what you expect this week
  • Tuesday – Check in at the end of the day – especially in the beginning and until you are confident that your VA is happy with what they need to be doing.
  • Wednesday – Review the tasks that have been completed and agree timelines for outstanding pieces of work
  • Friday – Wrap up: Review the week and discuss any barriers and celebrate the successes – building morale leads to a happy VA who will bend over backwards to help you

 

Obvoiusly these guideline ideas and as time goes on you won’t need as much contact on a weekly basis. A monthly Skype call is always a good idea, and I’d recommend you do this to develop a better working relationship and experience.

How big was your list?  I’d love to hear if you use a Virtual Assistant and what your experience has been – please connect with me in the comments below :-)

 

 

 

 

 

 

 

 

 

 

 

 

Are You Making The Most of Your LinkedIn Connections?

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Young woman looking at her virtual friends isolated on whiteAre you making the most of your LinkedIn connections? LinkedIn is one of the most valuable online channels business owners have, and yet some of us still don’t make the most of our LinkedIn connections.

From a B2B perspective LinkedIn has the potential for you to develop strong relationships with people you can really add value to and potentially drive more sales into your business.

People get obsessed by the numbers game and reaching that all important 500+ connections. When was the last time you looked at how many connections you have and who they are? Are you making the most of building a relationship with them?

One of my goals this year is to connect with more people on LinkedIn and so  this blog post came from the first few steps I have taken to build more meaningful relationships with my connections. For this exercise I have two goals.

1. Find out who I am actually connected to

2. How can I help these connections and develop better relationships with them?

Who Am I connected to on LinkedIn?

The first step in this exercise is to revise who you are connected to. I recommend you export your contacts into an Excel spreadsheet.

Login to LinkedIn and take the steps below to export your contacts quickly and easily.

1. Select Network and click contacts 

Network

2. Click on the wheel as shown below and this will bring you into an overview of your contacts 

network 2

 

3. In the overview of your contacts you will see an option to export your LinkedIn contacts to a CSV file 

Network 3

 

4. Once you have your LinkedIn contacts exported to an Excel spreadsheet you can see their name & contact, but also what company they work for.

Tip: Sort your contacts alphabetically so you can see them clearly. 

excel spreadsheet

Depending on how long you have had a LinkedIn account you might be surprised by all the connections you have. Next step is to segment them into groups based on what they do and how you can really add value to them. Depending on your business this may be a monthly video, email or blog.

How Can You Help Your LinkedIn Contacts?

HandsThe most important thing to do when you are engaging with your connections on LinkedIn is to be transparent and share information that will really add value to them.

 

 

Interact: Some of your connections are going to be more active than others. Identify these people and assess if you have groups in common. Interact with them in group discussions and support their opinions. This raises your visibility and credibility with this person. Now that you have a connection there is a real opportunity to build a meaningful relationship.

Recommend Connections: Endorse your connections skills & give recommendations – but remember you are doing this to help them – not yourself! I would go a step further to say don’t recommend or endorse someone for a skill unless you are confident that they can deliver based on your  recommendation. This may hurt their profile, but also yours as a qualified referrer.

Share: Share your contacts blog posts, discussions or videos on LinkedIn and across other channels such as Twitter, Google+ and Facebook.

Refer Them: Who are your connections looking to connect with? You may not know it yet, but you might be the missing link. How great will you feel if you make that link.

Whatever your objectives are with LinkedIn ask yourself if you are making the most of your LinkedIn connections, not just for yourself but for them too :-) and please feel free to connect with me here

Did you like this post? If so don’t miss out on our VOW Social newsletters packed full of social media and networking tips.

 

 

 

 

 

 

 

 

Social Media Planning 2014 – 5 Hot Tips To Help Market Your Business

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blog of the weekSocial Media and everything that surrounds it is vast. There is so much information out there on how you can connect with new customers, identify new resources and connect with influencers in your industry. With 15 years working in corporate services, including roles in sales & marketing, event management and office management, nothing prepared me for the digital revolution. The main stumbling block I came across was how to identify the best ways to market my business online.

2013 was a year for learning about what worked for my business and what didn’t! My goal in 2014 is to share with you all the things that “DID” work. This introductory post deals with social media planning. You need a road map to reach your goals, so here are some tips to get you started. Would you like us to cover something specific? Please comment below.

1. Audience

 

Who are you trying to reach? The social media sphere is vast and by sharing your content with just anyone you are losing valuable time and potentially missing out on great opportunities. What problem are you solving for your audience? At VOW Social we save business owners time by providing social media tips and resources that have made a difference t our business.

Now you know who your audience is, you need to figure out where they spend their time online. There are many channels to chose from, whether you have a personal preference the trick is to use the one where your audience spends their time.

Your target audience is not interested in the benefits, and features of your business (at least not yet), as a business owner you need to be adding value by helping them with the solution to their problem.

2. Listen

What you may think is useful is not necessarily what your audience needs. Listen to what people are struggling with and identify how you can help them.

How many of your lookalike audience are in your inner circle? Ask them for feedback or take it a step further and ask them for contact with people like them who need your help. Listening to small focus groups is a great way to get to the nub of their problem.

Once you have established what this audience looks like and how you are going to help them, move to the next step and create your content with the spirit of being helpful and use social media to amplify your messages.

3. Plan

To create a plan you need to have goals. Do you want 500 new Facebook fans a week? Why? What content are you going to create that will keep them engaged in the long term? Have you thought about how you will convert them and at which point?  What time and resources do you have to implement your plan? These are very basic, but essential questions to ask yourself and you will need to be specific.

Having a plan is great, but think about where you are going to share your content. There are lot’s of channels you could use, but identifying the one where your audience lives is key. Again think about the time that you have to spend networking online.

Analyzing what your competitors are doing is a good way to decide if your on track.

Write out your goals and when your finished share your wish list with us in the comments below – start a conversation so we can all help each other.

4. Strategy

Confession time, this word used to frighten the life out of me. I’ve always worked with a business mentor (Olwen Dawe), and she will tell you that I used to go a funny colour of green whenever I heard this word or looked at any kind of strategy matrix. Here are a few basic pointers to consider when thinking about your strategy:

  • What problem am I solving?
  • How will I connect and help my audience?
  • What channels will I use?
  • How will my relationships with my audience change and how can I adapt to that?
  • What resources do I have to carry out this plan?

What does strategy mean to you?

5. Tools

“I’m a self confessed social media  tools junkie”. Seriously, I have a free account with every tool known to man. If your looking for a social media tool check out Ian Cleary from Razor Social he has reviewed all the tools you could ever need for your social media campaigns to run smoothly. So don’t end up like me this time last year “confused” – click the image to read Ian’s post.

Razor Social

Below is a list of the main channels I use and some tools that enhance them.

Facebook: Is great for B2C and can be effective for B2B users but you need to commit time to joining groups and networking. Ask yourself how much time you have and be aware that Facebook is very much Pay to Play, these days so you’ll need a budget to reach your audience?

If you want to see if your facebook page is doing well, measure it for FREE HERE with the AgoraPulse barometer.

Twitter: Is a networking and listening tool. Enter your key words into the search bar and see what conversations people are having about your niche. Join in conversations where you can add value and help people.

LinkedIn: Fantastic for connecting with people you have met in the real world. I also only discovered LinkedIn Today, which gives you the most shared content in your niche on LinkedIn, a great way to find topics for your content calendar.

Google +: I have to confess I don’t spend as much time here as I ought to. Google+ is great for finding content, connecting and apparently it’s good for your SEO

Buffer: Is a staple tool and will help you manage all the channels you decide to use in one place. It’s only $10 a month for the business version, and it has an analytics dashboard that shows you how well your updates did.

Feedly: Do you bookmark your favorite websites? Feedly is a great tool for managing and viewing all third party content in one place.

I hope you enjoyed this post and I’d be really interested in hearing what your goals are and what tips you’d recommend for effective Social Media Planning.

If you enjoyed this post please sign-up here for my weekly VOW Social newsletter where I share tips, tricks, case studies and news for beginners and intermediate marketers.

Happy Planning :-)

 

Social Media Marketing is like Marriage – It Takes Long Term Commitment!

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Happy Christmas from Virtual Office Worx – this will be my last blog until the new year, and I promise there are lot’s of great articles planned to help your social media marketing sizzle in 2014!

Most of my clients and colleagues know that I love Facebook marketing. There’s nothing like getting great results. But recently there has been a lot of talk about Facebook, how your content is not reaching your fans and how you have to pay to advertise. I’m afraid the free ride party is over, but when did you hear of any platform giving you FREE advertising?

With this in mind I decided to reach out to Ravi Shukle, he’s a Facebook marketer based in London, and he very kindly shared some of his tips that business owners need to be clear about if they want Facebook marketing success.

I love it four times

#1 Tell Me a Little Bit about You and How You Came to Work in Social Media?

 “I’ve always loved connecting other people online; it was a hobby that turned into opportunity. I started working with a marketing agency to run Samsung’s Social Media channels throughout the UK, so I got the chance to work with a big brand that adopted social as an important part of their marketing activity”.

Even small businesses can take this approach and leverage the power of social to build long-term relationships with customers. Social should be integrated with your other marketing activities and used to amplify your message.

During our conversation Ravi, also made a good point that as a brand you don’t know where the customer is in the buying process but by staying connected and building awareness & relationships social media is a powerful tool.

“Social Media is like a marriage it takes long term commitment and there are no shortcuts”. (Click to Tweet)

You have to set realistic goals and work towards these on a daily basis” (Click to Tweet)

Ravi 2

#2 What Challenges do Business Owners Face with Social Media and How Can They Overcome Them? 

 “Social Media is still a relatively new concept to business owners and it’s moving at a fast pace. Staying up to date can be challenging when there are so many things to look after in a business. Facebook alone makes changes on a weekly basis and it can be hard to stay ahead”.

“There are many companies still trying to direct sell on social media and this goes against the whole ethos of building valuable relationships. An investment in a trained social media manager is one option, but can be costly so as an alternative there are specialists who provide management, consultancy and training services which are absolutely necessary for success. There’s no doubt that investing in the right people will pay dividends long term”.

#3 What Should a Business Consider before Launching a Facebook page?

“In a word “PLAN” – Know what you want to achieve. Like any aspect of your business, Facebook Marketing should be given the time it requires to get results. It is a slow burn, but with a strong plan you will have success”.

“If you haven’t already, sit down in early January and plan your goals so that you can build your content calendar around it”.

Wondering what your goals should be? then think about the % growth & engagement you need that will lead to the conversion you desire. Don’t forget you don’t know where someone is in the buying process! Facebook Marketing is not direct selling and many businesses get this one confused. Ravi has a great weekly email packed with tips and updates and you can get it here

#4 How Can Brands be More Social on Facebook?

“Engagement is key! A big fear that business owners have is negative feedback. Whether you get good or bad comments never ever delete them, always reply. Remember people are watching and if a fan posts to your page they will expect an answer. The page needs to be monitored by someone who can respond to comments”.

Apply the 80/20 rule, 80% engaging content that gets your fans excited and talking about you and 20% promotional. Fans love to get discounts and special offers from time to time but don’t spam them! People are on Facebook to stay connected – be their friend J

#5 Are Facebook Ads Necessary?

“Yes, Facebook ads are necessary and working out what your budget will be used for is all part of the planning process. Facebook is not free, but it’s still a cost effective way of building relationships with potential customers. Where traditional advertising can be difficult to measure, Facebook gives you all the reports to show how well your investment is performing”.

#6 What Kind of Content Should Businesses be Focusing on for 2014? 

“Without a doubt content is key. If you want to get good engagement then you have to have a rock solid content strategy. There are lots of great tools to curate third party content like Postplanner – it generates the content you need and status updates that have been proven to get engagement. Create your own content too, sharing is great for building relationships in your industry, but you need to show off your expertise too”.

“Video has been around a while now, but I see more businesses being creative with it. Using rich media like video can really bring your messaging to life. Here’s a great example from WestJet, the video has over 27million views”.

Think planning, personality, content, resources and investment for success in 2014!

Interviewing Ravi was a pleasure, we covered a lot and I will be compiling separate blogs that cover each point to keep you on track in 2014.

Have a happy Christmas and best wishes for a fab New Year! If you’d like to connect with me on Facebook CLICK HERE and be sure to visit Ravi for all his Facebook Marketing Tips and News.

 

 

 

 

 

 

 

Social Media Managers – Avoid the “Frazzle Effect”

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It’s been a busy week in my whirlwind world with lot’s of client work to complete and new enquiries to respond to. All in all, 2013 has been a great year, and I am so excited about what 2014 will bring.

I have to be honest though, there are times that I suffer from what I call the “Frazzle Effect”. Managing Social Media for a number clients requires a multitude of “to do lists” so when I got this infographic from Ian Cleary at Razor Social in my inbox I was a very happy girl!

I love showing this to my client’s! It helps illustrate all the things you need to navigate to have a productive day on social media. As I write this post I am listening to a podcast :)

Have a great weekend!

Razorsocial
Courtesy of: RazorSocial

Do Awesome things with your Facebook Marketing in 2014

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What has 2014 in store for businesses using Facebook?

2014 is looming, and many of my clients are asking what the coming year has in store and how Facebook marketing will fit into their plans.

Over the coming weeks I will be sharing a number of posts from top industry leaders that will help you to think about what you need to focus on and where to find all the best advice.

To start us off I thought this post from Jon Loomer Digital was brilliant – Jon is a normal guy (I hope he likes that) who has built a strong following as a Facebook expert, and he is always happy to share his learnings to help you achieve success too!

Jon Loomer

Use the Right Tools

Jon breaks the post into the following categories

  • Facebook Marketing Tools 
  • MultiMedia Tools 
  • CRM Tools 
  • Communication Tools 
  • File Management Tools 
  • Website Tools 
  • Payment Tools 

Start Today

Every one has to start somewhere, and the world of Facebook marketing is always evolving.

My top tip before you go and sign-up to every tool available on the market is to define what your goals are.

  • New Fans 
  • Better Engagement 
  • Increase Email Subscribers 
  • Know more about my fans 
  • Increasing brand awareness 
  • Monitor what people say about my brand 
  • Selling my products or services 

Before you start, make sure you have the resources you need to implement a plan that will deliver the results you desire and make it a priority to set a budget for Facebook ads – they are powerful if you run them right!

Finally, I just want to thank Jon for all the free resources he shared in 2013 and for the great cost-effective courses he ran, I am excited to see the impact it will make in my efforts and what Jon will do in 2014.

If you would like me to answer any questions please just pop over here and I’d be happy to help :)

 

Introduction to Facebook for Business – Full Day Workshop Claremorris

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If you are in business by now you will understand the importance of Facebook, and it’s role in attracting new customers and engaging with your current customers. This one day Facebook Marketing for Beginners Workshop help you understand and implement Facebook marketing to generate new customers.

Date: 6th December 2013 

Time: 9 – 9.15am arrival for 9.30am start and 4.30pm finish 

Venue: Clar IRD – Ballyhaunis Road, Claremorris, Co Mayo

Course Outline

Facebook is the most popular social media platform with over 2.2 million Irish users it and over 1
billion users worldwide. Social networking is the number one activity on the web so it is vital that
businesses use effectively to help promote their business, brand, product and/or service.Businesses use it for various reasons including:

– Promoting their product(s) / service(s)
– Sourcing news and information that is relevant to them
– Brand awareness
– Customer services
– Gathering feedback
– Selling (taking payments online) and promoting discounts and packages
– As a knowledge base for their customers
– CRM – engaging with existing customer and creating relationships with new customers
– Promoting events/activities
– Interacting and build relationships with other relevant businesses

Course Objectives

This workshop is ideal for businesses starting out on Facebook and wants to utilise it to build a
strong loyal network with existing and potential customers.

At the end of the day each participant will:
Have a Facebook page for their business and understand how to use all key features
Have a clear Facebook strategy for their business and have the knowledge and tools to implement their strategy
Know how to use Facebook to help promote their business, brand and product/service Know how to analyse their Insights reportsEach participant will receive a copy of the presentation with details of all sites and tools covered throughout the workshop. Participants will also receive a document that will enable them to plan and implement their Facebook strategy.

Course Content

Introduction to social media and digital marketing and how it can assist with customer relationship management (CRM)
Understand relationship marketing and how to form strong relationships and build customer loyalty using Facebook
Learning how to become an influencer and who engagement is so important for the success of Facebook
Being aware of social, legal and ethical considerations
The 5 guiding principles of Social Media in Business
Setting up Facebook page – a walk through the step by step process of setting up the account and completing their profile.
Facebook features and tools – a walk through Facebook page features and tools and how to use them to increase engagement
Increasing likes: It is important that a business Facebook page has quality, relevant followers.
Running competitions is one of the most popular activities on Facebook, participants will learn about Facebook promotion guidelines and some of the most popular applications for running competitions.
Case Studies – showcasing relevant case studies
Facebook Insights are statistics showing the page growth, interaction and profile of their connections. Participants will know how to access these reports and analyse them to gauge their pages effectiveness.
Introduction to Hootsuite – an online platform to facilitate easy management of their social media activity from one platform.

The session will be fully interactive with participants interaction prompted by asking them questions, asking them to get involved by showcasing their Facebook pages (where required) and Q&A welcome throughout the whole session. If participants do not volunteer themselves (this is rarely an issue) there will be examples prepared that can be used.

Please ensure that you bring a laptop to the training – we do not provide laptops – if you would like to receive social media tips and tricks CLICK HERE

 

Only 12 spots available – Don’t miss out!!

Full Payment Confirms Place!!

 


Buy Now



Trainer Profile

Sandra Henessy

Sandra Hennessy holds the NUI Certificate in Training and Continuing Education and has 12 years’ experience in digital marketing training, mentoring and consultancy.

In August 2010 Sandra decided to go it alone and set up her own business Be Dynamic, with the aim of providing low cost online marketing training and consultancy in Ireland.

The business has gone from strength to strength and she undertakes online marketing training and consultancy for a large portfolio of clients.  Clients include the Digital Marketing Institute, Irish Internet Association, Irish Times Training, County Enterprise Boards, ISME, and Fáilte Ireland.  Sandra is also a digital marketing mentor with Enterprise Ireland.

Sandra has worked with a range of business throughout Ireland. Her work includes assisting businesses with creating and implementing their online marketing strategy including social media, auditing their website and recommending / implementing changes to increase visitor numbers and conversions.

5 Facebook Blogs You Need To Follow

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Inside Facebook

Every day is busy in business. Even though I work for clients in the Social Media space and get an abundance of content through my virtual door, at times it can be overwhelming. There can be contradictory advice around how you should manage your Social Media, and this can find you second guessing yourself.

Facebook is one of my favorite networks, not only do I get to keep in touch with friends and family, but I also stay in touch with brands that I care about, colleagues in my industry and develop new connections both here in Ireland and further afield. As a Facebook Marketer you will know that there are constant changes and keeping up is time consuming.

I have put together a list of my favorite Facebook blogs, the ones I get real value from, if I have missed some please let me know in the comments below – I love to hear what others are reading.

AllFacebook

David Cohen is the main author on AllFacebook and he updates the site regularly with all the news you need. Some of it can be quite technical, but they share some great articles. If you want to know how industries perform and what they are doing to get results, then AllFacebook will often have the scoop.

Facebook 

Twitter 

Jon Loomer Digital

Jon Loomer

I started following Jon about a year ago, when I was looking to advance my own skills. The first thing I liked about this blog was how down to earth Jon was and that I could actually relate to him! Sometimes bloggers can seem far away a bit like celebrities, but Jon welcomes his readers with open arms. Face it if you want to do well on Facebook you need to spend money, but before you hit that BOOST button please do yourself a favor and subscribe to Jon Loomer Digital – he is an expert in his field, and he runs regular master classes and 121 training that won’t see you broke – in fact you’ll get your money back 10 times over. Oh and by the way if you like beer you’ll love the weekly PubCast 

Facebook 

Twitter 

Inside Facebook

Ok so similarly to AllFacebook, Justin Lafferty of Inside Facebook focuses on all the Facebook industry news and updates. They often have guest bloggers too who mix it up a little. The thing I like most about this site is the ease at which you can navigate and see exactly what interests you which means you don’t waste time fumbling around for content.

Facebook 

Twitter 

Postplanner

PostplannerSimilarly to Jon Loomer Digital I came across PostPlanner earlier this year. Their main writer is Scott Ayres, he’s a fun guy and writes easy to follow and valuable content that you can put into practice straight away. The thing I love about this blog is I never felt sold to, in fact it took me 9 months before I signed up to use their app, but hey better late than never! The PostPlanner App rocks, it saves you heaps of time and curates the best content all in one place and allows you to schedule without having 100’s of tabs open!

Facebook 

Twitter 

Scott Ayres – I enjoy his tweets too!

Agora Pulse

Agoraoulse logo

Please tell me that you are not still running Like n Share contests on your Facebook page! Seriously it’s a waste of time, but if you would like to run a contest properly that engages your community, gets you new fans and builds your database this is one of the best platforms on the market. I am not a tech genius and the closest I get to code is on my WordPress blog so thankfully Agora Pulse makes competitions quick, easy, and they look professional too.

Agora Pulse publishes a weekly marketing blog with all you need to know about Facebook Marketing from the previous week. They also write really helpful bogs on how to run effective campaigns that meet your goals. This content mixed with the wisdom of Jon Loomer is a winning formula.

Facebook 

Twitter 

So there you have it that’s my round-up for today. I am always looking for more great blogs so if you write one or know of one I might be missing please let me know in the comments below.

Before I forget you can connect with me too

Facebook 

Twitter 

5 Tips & Considerations for Facebook Marketing Beginners

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My Tips for Facebook Beginners

 

Brands are now competing for space in newsfeeds with our friends, family & interests, so it is more important than ever to understand how you can get the most out of your Facebook marketing efforts. Learning all there is to know can be overwhelming and very time consuming, I know from personal experience.

I am writing this blog to help you with your online marketing based on what I have learnt from some of the world’s thought leaders in online marketing. If you have any queries please feel free to contact me.

1.    Time

 

Taking time to learn about Facebook, and how it works as a marketing channel is really important. Use your time to focus on YOUR objectives so you stay focussed. Think about the actions you want your fans to take when they arrive at your page, such as Click a link? Sign-Up? Give feedback? Likes are important but always focus on quality (that’s for a post on its own)- and please don’t benchmark yourself too much against competitors, it can suck your energy! Focus on YOUR fans.

2.    Set-Up

 

Setting up your page is straightforward enough for most and Facebook make it pretty easy.  Make sure you are using a page and NOT a profile to build your businesses community.

Facebook Page Set-up

Once you have set-up your page you need to fill out the “About” section. This tells your visitors all about you and your business and gives them options to contact you.

 About section

As you can see there is plenty of scope to fill in all your details and give your followers more ways to connect with you.

 Another great tip at the set-up stage is to include the link to your page in your own personal bio; here people you are networking with online can connect with your business page/s too!

Bio

Design is essential. If you are attracting new fans who find your service/product and what you say useful, it helps to look good too! Investing in design shows that you take your business seriously, and it is a great way to communicate what you do. Your Facebook banner is a big piece of social real estate – use it!

Here’s a really cool [free] tool to make your own if you have a small budget http://www.picmonkey.com/

Oh and I should mention at this point you can also include text and calls to action in your banner now too!

banner

 

3. Content

Ok, content is a subject that is covered in books, blogs, vlogs and conversations all over the web. As Jay Baer said at Content Marketing World “Content is Fire and Social Media is the Gasoline”

As consumers we get hit with an enormous amount of information from our friends & family peers, competitor’s and brands on Facebook. So you see it is more difficult to attract the attention of your target market. Going back to Jay Baer (I’m in the middle of his awesome book ) he says that in order to attract new customers we need to be useful.

Being helpful or giving of yourself to market is not necessarily a new concept. I joined a BNI (28 years old) chapter in Ireland last year, and the whole ethos of attracting new customers is that by helping others to build their businesses they will want to help you too. I have grown my business by 50% in ten months by helping others – pretty cool!

So, back to content – how are you going to help your fans? Also, don’t just plug your own content; in fact it’s important to share 80% of other peoples content and 20% of your own.

#1 Design an editorial calendar for your own content schedule (google docs have lots of templates) or here’s a great post from Ian Cleary @Razor Social

#2 Set-up a feedly account and identify other helpful and informative sources

#3 Tell & Tag others when you are sharing their content (give them credit)

#4 Share useful information that will add value to your fans that they can actually apply

What type of content do you share?

 4.    Build & Engage

 

Building and engaging your community is an on-going process. There are a number of ways to get new fans to like your page (don’t beg). The most effective way for me to date has been to set up really target (I use power editor – another post) focussed ads to attract new fans. I don’t spend a fortune, and I don’t run “Like ads” all the time. My focus is to build a quality community of business owners who can ask for my help when they need it without a hidden agenda. Using this strategy I have actually attracted some of my biggest clients and I have fewer than 500 fans!

So how are you going to build new fans?

#1 Invest in ads (please make sure you target them and measure the cost etc)

#2 Include a link to your page on your website, email footer, printed material

#3 Join groups on Facebook and offer help and advice there – please don’t spam – I have lots of great fans that I met in business groups

When you attract them how will you keep them engaged?

#1 Offer valuable content that helps your fan

#2 Ask them for their opinion and help (we all like to help)

#3 Have fun, be humorous, be human & be transparent

#4 Don’t broadcast – it’s ok to toot your horn and celebrate your successes but don’t go overboard

5.    Review & Re-use

 

Like any business strategy it’s useful to know what works. If you can identify that, you can start to give your audience more of what they want.

Facebook has a really user friendly insights dashboard, that give you a whole heap of info that a newspaper ad won’t. My biggest tip is to explore each part of this dashboard – review and record the information weekly, and you will start to build a picture of what your fans actually like.

insights

(Insights can be found in your admin panel)

It’s also important to note at this stage that you need to be realistic. Of all your fans how many actually see your content? Do you know? I discovered a cool tool from Agora Pulse a few months ago, and it give you averages for your page size. Test it here 

Re-Cap

 

1)      Time!  use it to focus

2)      Set-up – take your time and do it right, make sure all your information is available and that you look good

3)      Content – Be useful; create your own and share others

4)      Build & engage YOUR audience and add value to them

5)      Review and Re-Use – know what works and create more of it

I hope you have enjoyed this post, picked up some tips and fond some cool new tools to try. Please feel free to leave your comments below and if you have any queries or want be to cover anything specific – just ask! I am here to help YOU

How Does Your Industry Perform on Facebook?

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I have been managing Facebook pages for a few years now, and in that time I’ve learnt so much. In fact if I’m really honest I learn something new every day and that’s what I love about social media.

Will Facebook Work For My Business?

The most common question I get asked is “will Facebook work for my business?”

My answer is that every facebook page is as diverse as the business that it is promoting. There are many variables to the success of a facebook page, the type of content you are sharing the fans you are attracting and the engagement your fans receive from you when they leave comments and feedback.

Happily for a Facebook admin like me there are people like Emeric Ernoult (CEO AgoraPulse) who is a regular content creator of all things facebook! Here is his analysis of how Facebook pages are performing by industry.

Facebook Page Performances by Industry (August, 2013)

 

Agora Pulse jpg

 

If you would like to find out how your Facebook page is performing you can TRY THIS cool [free] tool! I use it all the time it’s quick, handy and free!

Let us know how you are getting on by sharing your success HERE

It’s now Easier to Administer Promotions on Facebook – NOT!!

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Facebook News

 

 

 

Yesterday evening Facebook made an announcement on its blog that you no longer need to use a third party app to administer your competitions, thus making your life easier.

My Reaction to the Facebook Update

My initial reaction was “Oh MY Goodness” (that’s the polite version) I have spent months telling my customers why they should use apps to run competitions and I even converted a few “Like & Share” serial offenders.

Reasons to use an app include:

#1 building a customer database by attracting customers who are actually interested in your product or service

#2 allows you to monitor entries and pick a winner fair and square – giving everyone a chance

#3 presents your brand with effective design that shows your customers that you are credible and care enough to invest in your marketing

#4 you can still gain fans by including a fan gate

#5 avoids being viewed as a “spammy”

What I did Next

After I consoled myself with all the reasons I should continue to use apps, I decided to ask other marketers that I network with online what they thought. Happily I have met some amazing influencers who help me to deliver a top notch service and so I asked for the “inside scoop”

See their feedback below:

 

The Update Itself

Ok so what does this update actually say?

We’ve removed the requirement that promotions on Facebook only be administered through apps

Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism

As before, however, businesses cannot administer promotions on personal Timelines.

Accurate tagging is required in promotions

In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:

  • It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
  • It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize

What Will I Do Now?

So for all of you who were jumping up and down that Like & Share competitions are now allowed you will be disappointed to know that this is not the case.

Personally I am still a big fan of using third party apps for all of the reasons outlined by my friends in the facebook post above, plus I like to get results for client’s long term by attracting new customers for their businesses ‘and maintaining credible fan pages that are enjoyed and respected by their fans.

What will you be doing? I’d love to hear your feedback below or visit out Facebook page and leave a comment here…

 

PS: There were no marketers bribed in the making of this post! :)

 

 

 

 

 

 

 

Do You Get Negative Feedback on Facebook?

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When you embark on facebook marketing for the first time common words that you will hear include reach, insights, engagement, viral reach, CTR and more. Negative feedback is also an important metric to consider.

If a fan hides your content from their newsfeed or unlikes your page or reports you for spam that’s considered negative feedback.

You can find out if someone has left negative feedback here:

facebook negative feedback

If you go to your insights panel and scroll down until you see the data that contains reach, engaged users, organic reach etc and hover over the engaged user figure a pie chart like the one above will appear and here you will see the negative feedback on a post.

Fans leave negative feedback for all sorts of reasons. Perhaps what you are posting is misleading or not relevant to what you do, maybe you are posting too often or perhaps you are breaking rules that make a fan report you for spam!

To find more information about negative feedback you can also download an excel CSV file just click on the reach options in insights and download the page post data once you are in there you can search for “Lifetime Negative feedback” and you will see more info on the negative feedback there. 

Negative reach

Remaining on topic I read an article by Emeric Ernoult CEO at Agora Pulse where he highlights the 6 metrics you should be measuring.  This post gives you lots of relavant info that will help you.

Why not compare your page, you might be surprised by what you find!

 

 

 

 

 

 

 

 

 

 

Facebook Announcement

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Another one?

Yes you heard me, Facebook are planning to make a new announcement on Thursday 7th March @7pm PST. Their teaser message to come along and “see what we are building” evokes a certain apprehension in many people’s minds as more changes are coming!

What could they be planning now? Well rumour has it that they will be launching a new look newsfeed, which has not actually been updated in its entirety since 2011.

Here’s our page newsfeed:

VOW FB Newsfeed

 

Fans and friends see most or all of your content in newsfeed, so it will be really interesting to see what changes are coming. No doubt it is one step toward bigger changes – what do you think?

Facebook are always looking at ways of improving the experience for users and marketers.

As always we will keep you updated and inform you of any major changes that will affect you and your facebook marketing.

In the meantime if you have any queries please don’t hesitate to contact me on facebook.

 

 

 

 

 

 

Subliminal messaging and facebook

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Practical Tips

I like to share practical tips to help readers with marketing both online and offline. Last week I worked on a number of facebook projects. Two of them had a facebook page but needed to know how to use different ways of telling customers that they were on facebook.

It is really important to note that getting customers to your page is one aspect, keeping them there is a different blog!

This weekend I decided to look at the first product I found when I was shopping. Why? To see if it would tell me that there was a facebook presence. As my client’s now understand, using subliminal messaging is very powerful.

Ensuring you have your facebook link on business cards, menu’s, packaging, signage and even telling customer’s when you have competitions and events to share are all powerful ways of enhancing your facebook preference with YOUR customer’s.

Subliminal Messaging

Back to the Supermarket, this is what I found, a nice bag of fresh florette lettuce.  Looking at the back of the bag I see the link to their facebook page, here is their subliminal message (stimuli below an individual’s threshold for conscious perception – Wikipedia)

Florette

 

Next I log onto facebook and on this occasion I was delighted to find a company who had an active and up to date page (another tip!). To make it easy here’s a snap shot of the interactive tabs they have on their page!

florette salad

This is one of the way’s in which you can tell your customer’s you are on facebook. The next step is to make sure you have something to say, share and ask when they get there. Not much point having a static page of facebook – fans will come once and likely never return!

We would love to hear from you, let us know how you tell your customers your on facebook, what works best for your business? Just post a comment here or on our facebook page.

If you would like to know how we can help with your online marketing please call us on 087 7979511.